The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from the<i>Journal of Business-to-Business Marketing</i>

Lichtenthal, J. David; Mummalaneni, Venkatapparao; Wilson, David T.

doi:10.1080/15470620802020135

Cited by 22 publications

(17 citation statements)

References 161 publications

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“…Table 2 Citing behavior. 1972-1978 1987-1991 1998-2000 2007-2009 Note: Reid and Plank (2000) and Lichtenthal, Mummalaneni, and Wilson (2008) were excluded to prevent bias; these articles analyze the body of literature and thus cite particular journals more than is average (IMM 362 times, JBBM 163 times). Abbrevations can be found in the Appendix.…”

Section: Results Of Citation Analysismentioning

confidence: 99%

The structure and evolution of business-to-business marketing: A citation and co-citation analysis

Backhaus¹,

Lügger²,

Koch³

2011

Industrial Marketing Management

111

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Section: Results Of Citation Analysismentioning

confidence: 99%

The structure and evolution of business-to-business marketing: A citation and co-citation analysis

Backhaus¹,

Lügger²,

Koch³

2011

Industrial Marketing Management

111

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“…This provides a comprehensive assessment of business marketing's coming of age (e.g., Lichtenthal 2000). And another special issue in 2008 focuses on the contribution of JBBM to business marketing's theoretical growth (Lichtenthal, Mummalaneni, and Wilson 2008).…”

Section: Discussionmentioning

confidence: 99%

A Scientometric Analysis of Publications in theJournal of Business-to-BusinessMarketing1993–2014

Young

Wilkinson

Smith

2015

Journal of Business-to-Business Marketing

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Purpose: To conduct a scientometric analysis of the contents of the Journal of Business-to-Business Marketing from 1993 to 2014.Methodology/approach: The authors use the Leximancer computer-aided text analysis program, which reliably and reproducibly identifies the main concepts embedded in the text-their frequency and patterns of co-occurrence-based on the ways words move together in the text. They also identify key concepts that differentiate among the networks of concepts occurring in each of the first four five-year periods of the Journal's history.Findings: There are four common underlying conceptual themes: relationships, market, study, and business. But the focal mix of concepts has changed over time, from a narrower initial focus on distribution and power and conflict, to a greater focus on firm business marketing strategy and pedagogy, to a focus on networks, the Internet and more collaborative relations, to a focus, in the most recent period, on psycho-social network concepts, such as trust and commitment.Research implications: The results complement and provide a baseline for evaluating and comparing researcher-conducted literature reviews of business marketing and JBBM 's contributions. The methodology provides possibilities for further analysis as it can be extended to analyze the business marketing and wider marketing literature more generally and how it has evolved.Practical implications: Leximancer provides a comprehensive, accessible summary of the content of the JBBM and demonstrates its value as a text analysis program.Originality/value/contribution: The authors are among the first to use this novel computer text analysis program to conduct a scientometric analyses of journal content. It provides a template for conducting studies of other journals and text.

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“…2). That is, the 16 research areas cited by Lichtenthal et al (2008) still cover the comprehensive research arena of B-to-B marketing. I find no new research fields.…”

Section: Open Mindedness and Topic Varietymentioning

confidence: 99%

“…Lichtenthal et al (2008) provide the nationality distribution of first authors on articles published between 1993 and 2006; the distribution was clearly dominated by U.S. authors. Of the 152 first authors in this sample, 90 came from the United States-more than the sum of all other nationalities (see Fig.…”

Section: Internationalitymentioning

confidence: 99%

Every Future Needs a Past:¹A Personal View of the History ofJBBM

Backhaus

2015

Journal of Business-to-Business Marketing

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Purpose: The purpose of the paper is to underline that the rise of the Journal of Business-to-Business Marketing (JBBM) cannot be explained without taking into account the development of the Institute for the Study of Business Markets (ISBM) at Penn State. JBBM is interpreted as one module in a bigger puzzle. It is the past that at least partly influences the future.Findings: Has JBBM walked its talk? Yes! The editors have tried to stick to their goals. Although JBBM tries to offer a variety of topics there is an emphasis on relationship marketing which somewhat narrows the perspective. A pendulum effect appears to be at play: at first, one has to convince the scientific community that relations matter. But if you are successful, the relationship topic becomes so important that it supersedes other topics. Besides the dominance of relationship topics, JBBM is characterized by internationality of all parties involved. Content-wise, special aspects are theory orientation and educational approaches when teaching B2B Marketing.Originality: The paper takes a personal view on the development of JBBM . Subjective assumptions combined with quantitative data make it possible to draw a consistent picture of the development of JBBM .

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The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from theJournal of Business-to-Business Marketing

Cited by 22 publications

References 161 publications

The structure and evolution of business-to-business marketing: A citation and co-citation analysis

The structure and evolution of business-to-business marketing: A citation and co-citation analysis

A Scientometric Analysis of Publications in theJournal of Business-to-BusinessMarketing1993–2014

Every Future Needs a Past:¹A Personal View of the History ofJBBM

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The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from theJournal of Business-to-Business Marketing

Cited by 22 publications

References 161 publications

The structure and evolution of business-to-business marketing: A citation and co-citation analysis

The structure and evolution of business-to-business marketing: A citation and co-citation analysis

A Scientometric Analysis of Publications in theJournal of Business-to-BusinessMarketing1993–2014

Every Future Needs a Past:1A Personal View of the History ofJBBM

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Product

Resources

About

Every Future Needs a Past:¹A Personal View of the History ofJBBM