The structure and evolution of business-to-business marketing: A citation and co-citation analysis

Backhaus, Klaus; Lügger, Kai; Koch, Matthias

doi:10.1016/j.indmarman.2011.06.024

Cited by 116 publications

(77 citation statements)

References 85 publications

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“…The current widely used bibliometric analysis methods include co-citation analysis, bibliographic coupling analysis, and co-occurrence analysis (e.g., co-citation analysis to explore the structure and evolution of a research field [28], bibliographic coupling analysis for patent grouping [29], co-occurrence analysis of authors to detect research groups and author productivity [30], and co-occurrence analysis of keywords for research hot spots [31]). Details of these methods are described as below.…”

Section: Bibliometric Analysis Methods and Toolsmentioning

confidence: 99%

Visualizing the Intellectual Structure of Eye Movement Research in Cartography

Wang

Chen

Yuan

et al. 2016

IJGI

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Abstract:Eye movement research is a burgeoning frontier area in cartography that has attracted much attention from cartographers. However, the substantial amount of relevant literature poses a challenge for researchers aiming to obtain a rapid understanding of the intellectual structure of this research field. The purpose of this paper is to introduce the use of bibliometric analysis methods and multiple visual metaphors to visualize the intellectual structure of eye movement research in cartography, including the classic literature, research theme clusters, and research hotspots, etc. We also explain the use of geovisualization method, which can efficiently represent the spatial distribution of scientific power. Although the analysis results may not fully describe the whole research field, this method is generally applicable. We hope that it will not only help researchers to quickly grasp the evolution and trends of this research field, but will also become a novel method of merging geovisualization with knowledge visualization.

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Section: Bibliometric Analysis Methods and Toolsmentioning

confidence: 99%

Visualizing the Intellectual Structure of Eye Movement Research in Cartography

Wang

Chen

Yuan

et al. 2016

IJGI

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“…International Journal of Sport Management, Recreation & Tourism 6 In response to these differences, B2B marketing scholars and industry professionals have focused on organizational buying behaviour, the development of business networks, and buyer-seller relationship links as primary marketing strategies (Backhaus, Lugger, andKoch, 2011 andReid andPlank, 2000). Further, scholars have recently begun examining new product, service marketing, personal selling, and key account management strategies that are unique to B2B settings (Backhaus, et al, 2011).…”

Section: Industrial Marketing In Spectator Sportmentioning

confidence: 99%

“…Further, scholars have recently begun examining new product, service marketing, personal selling, and key account management strategies that are unique to B2B settings (Backhaus, et al, 2011).…”

Section: Industrial Marketing In Spectator Sportmentioning

confidence: 99%

Industrial Marketing in Sport: Understanding Season Ticket Renewal Across Account Types

Warren¹

2015

IJSMaRT

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This paper is the first to extend industrial (or business-to-business) marketing principles to the market for traditional season tickets. In doing so, a three-dimensional characterization of the season ticket holder (STH) is developed and provides a new foundation upon which market segmentation and ticket sales initiatives can be built. This study then uses this new framework to segment and examine the key renewal factor differences across STH account types. Specifically, group differences on perceived venue related and non-venue related barriers to renewal, overall product quality, and account representative relationship quality are analyzed. This study finds business-toconsumer (B2C) accounts are more concerned with product quality and typical barriers to purchase as they consider renewing their account for the following season than business-to-business (B2B) accounts. Additionally, this study finds B2C accounts report higher levels of intention to renew than B2B accounts.

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“…Estudos recentes foram realizados buscando examinar os tópicos e artigos mais proeminentes em temas específicos relacionados à disciplina, como Comportamento do Consumidor (Baumgartner, 2010), Marketing Business-to-Business (Backhaus, Lügger, & Koch, 2011), Propaganda na Internet (Kim & McMillan, 2008) e Cocriação (Dalli & Galvagno, 2013). Além disso, Davis, Golicic, Boerstler, Choi e Oh (2013) investigaram a produção dos principais periódicos de Marketing para verificar a evolução dos métodos mais utilizados pela disciplina, enquanto Talukdar, Hariharan e Boo (2011) realizaram uma análise voltada à concentração da produção de artigos em autores de Marketing.…”

Section: Introductionunclassified

A Contribuição da Produção Científica em Marketing para as Ciências Sociais

Barcelos

Rossi

2015

Rev. adm. contemp.

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ResumoOs pesquisadores de Marketing frequentemente empregam análises bibliométricas para avaliar a sua Produção científica, porém poucos estudos examinam a influência que esta tem exercido fora da própria disciplina, isto é, nas ciências sociais com as quais ela mantém relação de interdisciplinaridade. Este estudo buscou suprir esse gap de conhecimento, analisando as citações recebidas pelos onze principais periódicos de Marketing nos top journalsdas ciências sociais mais próximas – Administração, Economia e Finanças, Psicologia, Sociologia e Antropologia – e identificando artigos, periódicos e temas de Marketing que mais têm tido impacto nessas áreas. Os temas foram construídos por meio do agrupamento das palavras-chave nos artigos, e os resultados foram interpretados por meio de análises de redes e de tabulação cruzada, identificando que, apesar de a Contribuição geral da disciplina ser pequena, certos tópicos têm sido objetos de interesse de cada ciência social. Além disso, a Contribuição externa da disciplina é polarizada, suprindo a Administração com metodologia e artigos de natureza gerencial e estratégica, e as demais áreas, principalmente com Comportamento do Consumidor. A partir dos insights obtidos, discute-se o status científico da Produção de Marketing e os caminhos para a maior relevância da disciplina.

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The structure and evolution of business-to-business marketing: A citation and co-citation analysis

Cited by 116 publications

References 85 publications

Visualizing the Intellectual Structure of Eye Movement Research in Cartography

Visualizing the Intellectual Structure of Eye Movement Research in Cartography

Industrial Marketing in Sport: Understanding Season Ticket Renewal Across Account Types

A Contribuição da Produção Científica em Marketing para as Ciências Sociais

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