The Emerging Web 2.0 Social Media as a Tool to Develop Engaged Audiences for Behaviour Change in Health Promotion: An Overview

Abstract

Abstract. Sharing of health information which is related to health becomes easier with the introduction of new technologies such as Web 2.0 social media networks. Social media networks represent a rather innovative way of online information and knowledge repositories. On the other hand, many non-communicable diseases are caused by unhealthy urban lifestyle. Hence, the practice of the healthy lifestyle behaviors should be promoted for sustainability. Besides, in order to cut down the chronic diseases, workplace is one of the key channels for the delivery of interventions among adult populations. Latest development in information and communication technologies (ICT) has given positive influences in health communication. The new technology is believed to be more engaged because it involves visual, audio and animation simultaneously, thus it is more reachable and collaborative. This paper reviews strategies to manage health promotion. Nevertheless, improvement is still needed to achieve successful health promotion. This paper also provides insights of issues and poses future topics of health promotion to consider.

An overview of digital and online strategies to reduce gambling harm

“…Considering the extensive crossover literature in social media and health promotion 14,15 and the development of social media research as a field of study in its own right, 41 this is an interesting review finding. We do not intend to imply, however, that there has been no investigation into the use of SNSs for gambling harm reduction purposes.…”

“…Results from the remaining eight included papers were mixed. Considering the extensive crossover literature in social media and health promotion 14,15 and the development of social media research as a field of study in its own right, 41 this is an interesting review finding.…”

“…Figure 2 focused on specific ICT platforms including mobile phones and apps, and the use of digital video as a medium for engagement, content development and even data collection. 13 The sample also included a number of reviews, particularly with regard to social networking sites, [14][15][16][17][18][19] and in the areas of sexual health 20,21 and mental health 16,22 promotion, have been published in the last few years offering synthesised evidence on ICT application for health promotion purposes.…”

Hepatitis a Vaccine Promotion Using Facebook Ads to Reach At-Risk Groups

“…Social Learning Theory posits that individuals must be made to evaluate their individual vulnerability and susceptibility to diseases that have outcomes that are severe to be motivated to change their behavior. 8 Using this theory in combination with the guidance provided by the Centers for Disease Control and Prevention regarding health communication in social marketing, 9 a set of advertisements was designed with targeted messaging set to display to specific target audiences on Facebook. Men who have sex with men (MSM) have been identified as a high-risk group for hepatitis A and the ACIP has recommended hepatitis A vaccination for this group since 1996.…”

A Cross-sectional Analysis of Facebook Comments to Study Public Perception of the Mass Drug Administration Program in the Philippines

“…20 This model is now being used by various researchers to analyze social media posts about public health issue. 21,22 We modified HBM in our study wherein we identified the number of negative comments to determine the 'perceived threats' of participating in MDA, the number of positive comments to determine the 'perceived benefits' of participating in MDA, and the number of questions and unsolicited suggestions as the 'perceived barriers' in the successful implementation of MDA. We used these constructs to determine the prevailing impact of the news story posted in Facebook to the public perception towards MDA.…”