“…22 It is highly surprising that with a history of clientelistic politics, such renaming of government programmes is not prohibited by law in Mexico, unless such 'branding' is of course aimed at eliciting 'gratitude' from beneficiaries. 23 It ranges from work on the impact of general spending by incumbents (e.g., Levitt and Snyder, 1997;Litschig and Morrison, 2012), and the closely related literature on 'redistributive politics' (e.g., Cox, 2004;Cox and McCubbins, 1986;Lindbeck and Weibull, 1987;Dixit and Londregan, 1996), to the work that looks at the impact of specific categories of spending such as campaign spending (Jacobson, 1990;Levitt, 1994), 'earmarks' (Lazarus and Reilly, 2010;Pop-Elches and Pop-Elches, 2008), and specific programmes (Curto-Grau, 2017; Lazarus et al , 2012;Cruz and Schneider, 2017;Healy and Malhotra, 2009). The literature has also covered questions related to individual voters' income (often referred to as 'pocketbook voting' (Grafstein, 2009;Kramer, 1983); the effects of economic conditions in general, as opposed to partisanship, ideology, or social status (Lewis-Beck and Stegmaier, 2000), and within that strand, studies that examine whether voting is retrospective or prospective (Fiorina, 1978;Fair, 1996;Healy and Malhotra, 2013;Lockerbie, 1991).…”