The effects of value on the perception of corporate social responsibility implementation: A study of Chinese youth

Abstract

This study tries to determine the effects of personal values on individual perceptions of CSR issues. We investigated 980 Chinese young people, fi nding that: (1) Chinese youth display a mixed value structure of traditional and emerging western values, stronger selftranscendent values than self-enhancement values, and stronger openness values than conservation values. (2) Chinese youth have negative perceptions of corporate social responsibility (CSR) performance of corporations in China, especially on the environmental dimension. (3) Personal values have a signifi cant effect on perception of Chinese youth of CSR, with young Chinese who value self-transcendence or openness more having more negative perceptions of the CSR performance of Chinese corporations. In contrast, those who value self-enhancement or conservation more have more positive perceptions. The practical contribution of this study is to suggest that value cultivation is a good way to develop ethical behaviour and responsibility, which in turn affect the development of CSR in China.

Relation Between Background Variables, Values and Corporate Social Responsibility

“…The findings are more accurate than those obtained by other researchers who focused on a single higher education course (Rama et al, 2000;Sobczak et al, 2006;Wang & Juslin, 2011, 2012, more specifically bachelor of accounting, with findings extended to the whole area of business management. That procedure has been strongly criticized.…”

Effects of Corporate Social Responsibility Actions on South Korean Adolescents’ Perceptions in the Food Industry

“…To avoid the risk of skepticism and to effectively and efficiently communicate with adolescents through CSR programs, authenticity is vital [36]. Among adolescents, perceived authenticity can be described as charity by firms that give help without the goal of selling a product or gaining financial profits [37,38]. To achieve authenticity perception, a CSR program has to generate emotional empathy with its consumers [39].…”

Does CSR Enhance Employer Attractiveness? The Role of Millennial Job Seekers' Attitudes

“…In this paper, we deal with the challenge of identifying whether a good CSR image can attract prospective employees. Moreover, CSR is quite a complex and controversial concept (Dobers & Springett, ), implying both potentially positive or negative connotations ( Friedman, ; Vogel, ; Smith, ; Crook, ; Karnani, ; Wang & Juslin, ). We then need to consider the diversity of impacts that CSR communication might have on EA from the job seekers' perspective.…”