The Effects of Music in a Retail Setting on Real and Perceived Shopping Times

Yalch, Richard F.; Spangenberg, Eric R.

doi:10.1016/s0148-2963(99)00003-x

Cited by 371 publications

(248 citation statements)

References 22 publications

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“…Generally, the results supported the idea that a good perceived match between music and context improves persuasion. Subsequently, Yalch and Spangenberg [4] focused their research on time spent in a retail context, and suggested that more familiar background music (vs. less familiar) decreased consumers' actual shopping time, and, conversely, unfamiliar music triggered consumers' attention.…”

Section: Introductionmentioning

confidence: 99%

An Experimental Study on the Influence of Soundscapes on People’s Behaviour in an Open Public Space

et al. 2016

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Several studies have investigated how environmental sounds and music can modulate people's behaviours, particularly in marketing research. However, there are relatively few examples of research about such relationships with a focus on the management of urban public spaces. The current study investigated an open public space used mainly as a pedestrian crossing to analyse the relationship between the audio stimuli and peoples' behaviours. An experiment relying on covert behavioural observation was performed. During the experiment, three different music stimuli and a control condition (i.e., no music) were reproduced in order to find out firstly whether music compared to no music could elicit an increase in the number of people stopping in the investigated area, and secondly whether music is associated with a longer duration of stay for those who stop. Results showed that the presence of music had no effect on the number of people stopping in the area, but it had a statistically significant effect on the duration of stay for those who stopped. The above findings support the idea that people felt more invited to stay in the area with music rather than with no music, and suggest that the acoustical manipulation of the existing sound environment could provide soundscape strategies capable of promoting social cohesion in public spaces.

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Section: Introductionmentioning

confidence: 99%

An Experimental Study on the Influence of Soundscapes on People’s Behaviour in an Open Public Space

et al. 2016

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“…According to the theories concerning the sensory marketing and especially the role of the atmosphere at the point of sales on the internal response of consumers and the analysis and the results found by the researchers in the past studies, as well as the previous frameworks (Mehrabian, Russell 1974;Bitner 1992;Yalch, Spangenberg 2000;Lindström 2005;Krishna 2012), some hypotheses were derived.…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

The Influence of Sensory Marketing: a Study of Atmospheric Factors and Consumer Response

Šliburytė

2017

Proceedings of 5th International Scientific Conference Contemporary Issues in Business, Management and Education ‘2017

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Abstract. This paper focuses on the sensory marketing that wants to be a marketing tool which influences the mood and consumer behavior. The consumer is not looking only for buying a product or a service alone, but he is seeking an emotional and unique experience around what he buys. In line with previous studies, our survey study reveals how consumers evaluated the atmosphere of restaurants through the cognitive and emotional reactions. A synergy makes the internal response (cognitive and/or emotional) of the customer-facing the stimuli of the atmosphere, superposition of the four senses (sound, sight, touch, smell). According to our survey results, this research highlights the importance of recognizing that the stimuli of the atmosphere of the point of sales influence to emotional (feel more pleasure) and cognitive (perceive a better quality) responses of the customer through the experience of the sensory marketing.

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“…Music is used to arouse emotions corresponding with the symbolic meaning of the product; the likelihood of purchase is increased. When consumers enjoy the background music, they feel they have spent less time relative to the actual amount of time they have spent in the restaurant; if they dislike it, despite the short amount of time they have actually spent in the restaurant, they claim to have been there for much longer (Yalch & Spangenberg, 2000; but see also Kellaris & Kent, 1992).…”

Section: Correlation and Hypothesis Testingmentioning

confidence: 99%

Analyzing the Impact of Sensory Marketing on Consumers: A Case Study of KFC

Roopchund¹,

Latasha²,

Tooraiven³

et al. 2016

UCPA

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Sensory marketing is a useful marketing application which gives companies a real opportunity to maximize product profitability. Consumers' eating habits keep changing everyday away from their regular meal, less time and more working hours have left people with the option to just pop in a restaurant or fast-food. The use of five senses in the marketing field helps to arouse customer's emotions and nowadays it is fundamental for the company to differentiate itself from its competitors. The study will seek to analyze the impact of sensory marketing of consumers with a particular reference to KFC. This study outline has a deep impact on understanding the impact of senses on marketing with particular reference to the Kentucky Fried Chicken in Mauritius. The present research shows that the different senses have an impact on consumer buying behaviour especially for KFC consumers.Consumers find the senses such as music to be relaxing and smell as stimulating. However, it should be mentioned that this research is limited to the sample size and also to the context of the study. Keywords: sensory marketing, KFC, sensesSensory marketing is widespread in marketing field and it may explain most of our purchasing decisions. It has an influence on the buying perception at new food court or restaurants emerging at every corner. Sensory marketing is used in different aspects: visual, auditory, olfactory, gustative, and tactile marketing. Sensory branding is a type of marketing which appeals to all the senses in relation to the brand. It uses the senses to relate with customers at an emotional level. Brands can falsify emotional associations in the customers' minds by appealing to their senses. A sensory experience is described as an individual's perception of goods or services or other essentials in a service process as an image that challenges the human mind and senses. Brakus, Schmitt, and Zarantonello (2009) differentiated among product experiences, shopping, and service experiences, as well as consumption experiences, concluding that all such experiences influence directly or indirectly on consumers.

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The Effects of Music in a Retail Setting on Real and Perceived Shopping Times

Cited by 371 publications

References 22 publications

An Experimental Study on the Influence of Soundscapes on People’s Behaviour in an Open Public Space

An Experimental Study on the Influence of Soundscapes on People’s Behaviour in an Open Public Space

The Influence of Sensory Marketing: a Study of Atmospheric Factors and Consumer Response

Analyzing the Impact of Sensory Marketing on Consumers: A Case Study of KFC

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