This study explores the nature of anxiety in asking questions in class from the perspective of seven Chinese learners of English (ESL), with reference to their self-reflective accounts of emotional difficulties encountered in a UK university setting. Through the use of an in-depth semi-structured qualitative interview format, this study identified the effects, sources, and coping strategies pertaining to these learners' anxiety in asking questions in class. This anxiety exerts compound effects on respondents with respect to their mind, body and actual speaking performance. A series of factors contributing to this anxiety are reported by respondents, which can be categorised as 1) personal and interpersonal anxiety; 2) learner beliefs about English language learning; 3) role of instructors; 4) students' personality; 5) students' educational and cultural background; and 6) time for asking questions. Effective strategies for coping with this anxiety reported by respondents mainly consist of 1) preparation; 2) self-encouragement; 3) peer seeking; 4) relaxation; 5) practice; and 6) ignoring others' negative evaluations. Recommendations for EFL/ESL instructors mainly concern 1) instructors' awareness of students' language anxiety 2) instructors' attitudes towards students' questions 3) instructors' feedback to students' questions 4) instructors' classroom management. Recommendations for EFL/ESL learners are almost the same as those strategies respondents reported. This study has enriched the understanding of foreign language anxiety from the perspective of foreign language classroom speaking anxiety in asking questions in class. Future research should check the effectiveness of the coping strategies reported in this study and look into other aspects of foreign language speaking anxiety.

The research responds to the global trend of using technology in higher education for improving student engagement and student satisfaction. The research ontology adopted is that students may benefit from a more interactive approach of learning in classes. The methodology used is the use of a pre-designed questionnaire to test the readiness of students and faculty members for the use of social media. Three components were extracted based on EFA which are namely social media as a facilitator, improving learning proficiency and trust in data security. The research outlines the benefits, risks and challenges for adopting SNSs for improving customer satisfaction and loyalty. It is important to note that social media tools are part of the Web 2.0 interactive and intelligent system of communication being used in different fields.

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Sensory marketing is a useful marketing application which gives companies a real opportunity to maximize product profitability. Consumers' eating habits keep changing everyday away from their regular meal, less time and more working hours have left people with the option to just pop in a restaurant or fast-food. The use of five senses in the marketing field helps to arouse customer's emotions and nowadays it is fundamental for the company to differentiate itself from its competitors. The study will seek to analyze the impact of sensory marketing of consumers with a particular reference to KFC. This study outline has a deep impact on understanding the impact of senses on marketing with particular reference to the Kentucky Fried Chicken in Mauritius. The present research shows that the different senses have an impact on consumer buying behaviour especially for KFC consumers.Consumers find the senses such as music to be relaxing and smell as stimulating. However, it should be mentioned that this research is limited to the sample size and also to the context of the study. Keywords: sensory marketing, KFC, sensesSensory marketing is widespread in marketing field and it may explain most of our purchasing decisions. It has an influence on the buying perception at new food court or restaurants emerging at every corner. Sensory marketing is used in different aspects: visual, auditory, olfactory, gustative, and tactile marketing. Sensory branding is a type of marketing which appeals to all the senses in relation to the brand. It uses the senses to relate with customers at an emotional level. Brands can falsify emotional associations in the customers' minds by appealing to their senses. A sensory experience is described as an individual's perception of goods or services or other essentials in a service process as an image that challenges the human mind and senses. Brakus, Schmitt, and Zarantonello (2009) differentiated among product experiences, shopping, and service experiences, as well as consumption experiences, concluding that all such experiences influence directly or indirectly on consumers.

There has been an alarming rate of graduate unemployment in Mauritius over the past 5 years. The education system has been criticized for being too academic and not driven by the requirements of industry, leading to a skills mismatch. The Mauritian government has consequently announced several new schemes to boost employment and economic growth. This study analyses two innovative approaches for effective workforce development: a university–industry collaborative programme developed by Accenture Academy and the University of Mauritius and a dual apprenticeship scheme operated by the Université des Mascareignes in partnership with the Mauritius Exports Association (MEXA). MEXA has formed a partnership with UDM for providing customized training to its employees. The article also considers the National Human Resource Development Plan for Mauritius and other relevant studies. The main research question is whether the traditional system of higher education needs to be adapted in the light of the country’s ambition to emerge as a high-income economy by 2030. The study contributes to an understanding of how partnerships and collaboration can help to improve lifelong employability in the Mauritian context and how they may ultimately contribute to the reduction of graduate unemployment.