The Effects of Extrinsic Cues on Olive Oil Price in Brazil

Roselli, Luigi; Carlucci, Domenico; Rover, Oscar José; Gennaro, Bernardo De

doi:10.1080/08974438.2017.1387883

Cited by 12 publications

(10 citation statements)

References 36 publications

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“…Although there were relatively few organic olive oils in the Spanish market, results showed that this certification was an important quality cue that positively affected EVOO market prices. This result is in contrast with Torres-Ruiz et al (2018) and Yangui et al (2016) who reported consumer disutility for organic certification, and in line with other previous researchers who have suggested that organic certification adds value to olive oils (Bernabéu and Díaz, 2016;Boncinelli et al, 2016;Cacchiarelli et al, 2016;Cavallo et al, 2018;Cavallo and Piqueras-Fiszman, 2016;Del Giudice et al, 2015;Liberatore et al, 2017;Roselli et al, 2016Roselli et al, , 2018Vlontzos and Duquenne, 2014). Unexpectedly, the European PDO quality certification did not affect the market prices of EVOOs in Spain.…”

Section: Discussionsupporting

confidence: 86%

“…Results suggested that quality cues, such as bottle size (smaller sizes), the EVOO type of oil, organic, PDO and PGI, and country of origin (mainly from Italy) affected prices. Finally, a more recent study by Roselli et al (2018) in Brazil, examined whether, and to what extent, extrinsic cues impacted on the retail prices of olive oil by using a hedonic price approach. The overall results showed that the retail price of olive oil was highly influenced by branding, labeling, and packaging.…”

Section: Background: Consumer Preferences For Olive Oil Quality Attributesmentioning

confidence: 99%

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Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country

Ballco

Gracía

2020

Journal of Retailing and Consumer Services

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The objective of this research is to examine whether there is a relationship between the value of attributes based on the market price and on consumer utilities. To address this objective, the results from a hedonic price (HP) approach are combined with the actual consumer utilities from a real choice experiment (RCE) for extra virgin olive oil (EVOO) attributes. The results indicate that the origin of production attribute positively influences consumer utility and it is also positively related to market EVOO prices. Conversely, the PDO quality certification positively influences consumer utility and willingness to pay, although it is not related to EVOO prices in the real market.

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Section: Discussionsupporting

confidence: 86%

Section: Background: Consumer Preferences For Olive Oil Quality Attributesmentioning

confidence: 99%

Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country

Ballco

Gracía

2020

Journal of Retailing and Consumer Services

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“…The globalization of the olive sector has resulted in a very competitive worldwide marketplace, where fraudulent practices (category mislabeling or even adulteration with cheaper oils) undermine public confidence. Nevertheless, consumers’ awareness is rapidly growing and they are willing to pay higher prices for high‐quality traceable products with distinctive premium characteristics …”

Section: Introductionmentioning

confidence: 99%

Exploring the Capability of LC‐MS and GC‐MS Multi‐Class Methods to Discriminate Virgin Olive Oils from Different Geographical Indications and to Identify Potential Origin Markers

Olmo-García

Wendt

Kessler

et al. 2019

Euro J Lipid Sci & Tech

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Looking for a strategy to authenticate the declared origin of commercial extra virgin olive oils (EVOOs), 126 samples from six different Mediterranean geographical indications (GIs) are analyzed by means of two different platforms [LC‐ESI‐QTOF MS (in positive and negative polarity) and GC‐APCI‐QTOF MS (in positive mode)] combined to chemometrics. The sample treatment and chromatographic/detection conditions (in both platforms) are chosen to enable the comprehensive characterization of the complete minor fraction of the oils within a single run. Noticeable discrimination among the six evaluated GIs [Priego de Córdoba and Baena (Spain), Kalamata (Greece), Toscano (Italy), and Ouazzane and Meknès (Morocco)] is achieved building two‐class PLS‐DA models which consider the data coming from both platforms. The contribution of a few thousand molecular features to the statistical models is evaluated in depth and several compounds are pointed out as possible origin markers, describing characteristic compositional patterns for each GI in the evaluated crop year. The complementarity of the different analytical approaches is discussed and diverse strategies are used to identify the classifiers. Practical Applications: Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) labels are important tools to promote high quality EVOOs, assuring the connection to a particular territory and the characteristic combination of natural and human factors which make possible to obtain unique oils. In this context, it is imperative to furnish the control labs with innovative tools and methods which are able to provide extensive information about the EVOOs’ minor fraction (of unquestionable importance regarding its overall quality) in just one run and to give the chance to find and identify (and validate) origin markers. The utility of validated classifiers to authenticate the belonging (or not) of an EVOO to a particular GI is clear. The consumers’ confidence can be perceptibly undermined if the geographical name is used on products not having the expected qualities or if the production specifications are sometimes not followed by producers. The capability of LC‐MS and GC‐MS multi‐class methods to discriminate virgin olive oils from different geographical indications (crop season 2016‐2017) and to identify potential origin markers is demonstrated.

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“…Finally, our results suggest that also the bottle size (Volume) is a significant variable that affect negatively the uht milk price. The coefficient of a continuous explanatory variable, in a log-linear equation, measures the relative change in the dependent variable (Roselli et al, 2018): it follows that a negative coefficient of the "Volume" variable (-46.6%) leads to a decrease in price when the size of milk bottle increase, as expected. This result, which agrees with Pilone et al (2017), is consistent with the practice of weight discounting that retailers usually offer with fresh packaged products (Loke et al, 2015).…”

Section: Resultsmentioning

confidence: 69%

Does Italian origin really determine a price premium for fluid milk? Evidences from a hedonic price analysis

Trestini¹,

Stiletto²

2020

Economia Agro-Alimentare

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The regulation 1169/2011, which aims to protect the consumers in relation to food information, stresses the fact that the country of origin is become a key attribute for consumers in their purchasing decision. In 2014, the Italian Ministry of Agricultural, Food and Forestry Policies, with the Decree of 9 December 2016 - based on art. 26 of Reg. 1169/2011 – introduced the obligation of labelling the country origin of milk used in all dairy products and therefore for the first time for uht milk. In this context, the aim of the study is to evaluate the price premium of different quality attributes on uht milk sold in Italy, with particular regard to the country of origin of milk.From the analysis, it emerges that Italian origin of milk has a significant and positive effect on price, together with the type of retailer (i.e. hypermarket), notorious brands, plastic packaging, high and middle placement on the shelves, organic attribute and the enrichment with omega 3, phosphorus or fibre.

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The Effects of Extrinsic Cues on Olive Oil Price in Brazil

Cited by 12 publications

References 36 publications

Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country

Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country

Exploring the Capability of LC‐MS and GC‐MS Multi‐Class Methods to Discriminate Virgin Olive Oils from Different Geographical Indications and to Identify Potential Origin Markers

Does Italian origin really determine a price premium for fluid milk? Evidences from a hedonic price analysis

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