The effectiveness of a marketing virtual reality learning simulation: A quantitative survey with psychophysiological measures

Sung, Billy; Mergelsberg, Enrique; Teah, Min; D’Silva, Brandon; Phau, Ian

doi:10.1111/bjet.13003

Cited by 24 publications

(9 citation statements)

References 79 publications

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“…Through the Metaverse, it is possible to see the educational effects that are considered while analyzing and experiencing radioactivity technically and scientifically in Metaverse [220]. Sung et al [221] compared the level of immersion and three learning outcomes (learning attitude, enjoyment, and performance) based on facial electromyography by comparing marketing students with existing static video presentations and showed that the meta world method is effective in education.…”

Section: ) Educationmentioning

confidence: 99%

A Metaverse: Taxonomy, Components, Applications, and Open Challenges

2022

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Unlike previous studies on the Metaverse based on Second Life, the current Metaverse is based on the social value of Generation Z that online and offline selves are not different. With the technological development of deep learning-based high-precision recognition models and natural generation models, Metaverse is being strengthened with various factors, from mobile-based always-on access to connectivity with reality using virtual currency. The integration of enhanced social activities and neural-net methods requires a new definition of Metaverse suitable for the present, different from the previous Metaverse. This paper divides the concepts and essential techniques necessary for realizing the Metaverse into three components (i.e., hardware, software, and contents) and three approaches (i.e., user interaction, implementation, and application) rather than marketing or hardware approach to conduct a comprehensive analysis. Furthermore, we describe essential methods based on three components and techniques to Metaverse's representative Ready Player One, Roblox, and Facebook research in the domain of films, games, and studies. Finally, we summarize the limitations and directions for implementing the immersive Metaverse as social influences, constraints, and open challenges.

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Section: ) Educationmentioning

confidence: 99%

A Metaverse: Taxonomy, Components, Applications, and Open Challenges

2022

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“…With the continuous progress of laser measurement technology, the speed of laser 3D scanning modeling is getting faster and faster, the accuracy is getting higher and higher, and the operation process is getting easier and simpler. It is one of the most commonly used 3D modeling methods for 3D printing enthusiasts [12]. In order to meet the lightweight requirements of interactive 3D modeling in the Web environment, the hand-drawn sketch data and point cloud data reduction algorithms in the Web environment are designed, respectively [13].…”

Section: Related Workmentioning

confidence: 99%

Application of Intelligent Education Using Interactive Modeling in Higher Ideological and Political Education Platform

Jiang

Sohail

2022

Security and Communication Networks

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In order to improve the efficiency of ideological and political intelligent teaching, this paper uses interactive modeling technology to build an ideological and political education platform. In the classroom interactive image processing, this paper uses the maximum circumscribed moment of the contour to extract the rectangular block area and uses the convolutional neural network to distinguish the defect and the text for the extracted rectangular block area. In addition, this paper comprehensively judges the detection results of each detection area and designs a corresponding detection algorithm for each part to detect defects. From the experimental research results, it can be seen that the interactive ideological and political teaching platform proposed in this paper has a good interactive teaching effect and can effectively improve the effect of ideological and political teaching.

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“…Some studies show that while VR positively influences the attitude towards learning, better results in the area of knowledge are achieved by those using video materials (Sung et al, 2021). Corresponding results have been produced by other studies, where learning with the use of simulation in VR conditions and the conditions of live simulations were compared.…”

Section: Discussionmentioning

confidence: 68%

Virtual Reality in Teaching and Learning – Experiences and Opinions of Educators

Kazimierska-Zając

Marek²,

Jakubowska

2021

PBE

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The research problem consisted in the question: "What opportunities and limitations in the use of virtual reality (VR) in education do educators/health sciences specialists notice?". The opinion on the use of VR in education was formed thanks to a combination of two perspectives of the educators: a learner's perspective (the experience of immersion in VR), and a teacher's perspective (professional experience). Methodological triangulation was employed, with both the quantitative and qualitative perspectives used. The following tools were employed in the research: The positive and negative emotions scale (SUPIN), version S.20 and the SDVR Questionnaire. The research was conducted at the Department of Health Sciences of the Wroclaw Medical University in Wroclaw, Poland, between October, 2019 and April, 2020. The research group consisted of 30 people specialising in various areas of health sciences. Specialists in health sciences believe that VR is a method which can make the process of ORYGINALNE ARTYKUŁY BADAWCZE 62 education more attractive and facilitate achievement in the areas of knowledge, competences, and skills. The trainings in which educators can experience immersion in VR not only make it possible to generate ideas on how to use the equipment, but they also reduce their concerns as to using it. The realism of the experiences, the positive emotions, the multidimensionality of the images during immersion make it possible to employ VR in various areas of education in which VR may be treated as a means to practice clinical situations in a safe environment, as well as a tool illustrating various realms of knowledge (such as, e.g., human anatomy). What is considered by educators as the greatest obstacle in the popularisation of VR in education is the limited access to equipment. Other difficulties include: adapting software to the subject curriculum, working in large groups, and competences of the educators.

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The effectiveness of a marketing virtual reality learning simulation: A quantitative survey with psychophysiological measures

Cited by 24 publications

References 79 publications

A Metaverse: Taxonomy, Components, Applications, and Open Challenges

A Metaverse: Taxonomy, Components, Applications, and Open Challenges

Application of Intelligent Education Using Interactive Modeling in Higher Ideological and Political Education Platform

Virtual Reality in Teaching and Learning – Experiences and Opinions of Educators

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