The effect of Store Image and Service Quality on Private Label Brand Image and Purchase Intention. Case Study: Lotte Mart Gandaria City

Rizkalla, Nosica; Suzanawaty, Leis

doi:10.21002/amj.v4i2.2035

Cited by 7 publications

(11 citation statements)

References 34 publications

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“…These factors must be well considered for better branding in the minds of consumers. The results of this study support the research of Amelia (2012),Yoestini (2012), Arslan, and Zaman (2014), Mambu (2015), Rizkalla, and Suzanawaty (2012), Soltani et al (2016), Wang, and Tsai (2014) that Brand Image variables have a significant influence on Purchase Intention. Table 1 above shows that service quality has a tcount greater than the ttable (2.663 > 1.985) then rejects H0 and receives H2.…”

Section: Resultssupporting

confidence: 89%

“…The results of this research support previous research conducted by Fure (2013), Bariroh (2015), Arslan, and Zaman (2014), Rizkalla, and Suzanawaty (2012), Soltani et al (2016), Wang, and Tsai (2014) stating that the variable of Service Quality has a significant effect on Purchase Intention.…”

Section: The Effect Of Product Quality On Purchase Intentionsupporting

confidence: 90%

“…Research on the effect of service quality on purchase intention has been done by Fure (2013), Bariroh (2015), Arslan, and Zaman (2014), Rizkalla, and Suzanawaty (2012), Soltani et al (2016), Wang, and Tsai (2014). The results showed that service quality had a positive effect on consumer purchase intention.…”

Section: Quality Service and Purchase Intentionmentioning

confidence: 99%

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Product Aspects of Marketing Effort and Purchase Intention

Wiyadi¹,

Ayuningtyas²

2019

HSSR

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Purpose of Study: This article aims to analyze the effect of product aspects of marketing effort consisting of brand image, product quality, and service quality on consumer purchase intention. The sample of research is 100 consumer of Honda motorcycle in Surakarta city. Methodology: The sampling technique uses convenience sampling. Data analysis tools use multiple linear regression. Results: The results showed that brand image, product quality, and service quality significantly influence consumer purchase intention. Implications/Applications: For further research, it is necessary to add other independent variables, such as price aspect, promotion aspect, distribution aspect, and consumer characteristic.

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Section: Resultssupporting

confidence: 89%

Section: The Effect Of Product Quality On Purchase Intentionsupporting

confidence: 90%

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Product Aspects of Marketing Effort and Purchase Intention

Wiyadi¹,

Ayuningtyas²

2019

HSSR

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“…Ketika konsumen mengevaluasi harga sebagai pengorbanan untuk mendapatkan produk, harga yang lebih tinggi akan secara negatif mempengaruhi niat beli dan akibatnya, mereka akan lebih memilih barang yang didiskon. Oleh karena itu, ada hubungan negatif antara harga dan kemauan untuk membeli (Rizkalla & Suzanawaty, 2013). Alford & Biswas (2002) menemukan hubungan yang tidak signifikan antara kesadaran harga dan niat beli, di sisi lain, bukti yang lebih baru menunjukkan hubungan positif antara dua konstruksi ini (Campbell, 2013).…”

Section: Pengembangan Hipotesisunclassified

“…Purchase intention dinilai responden sebagai berikut: saya akan membeli sepeda motor yang memiliki model terbaru 8,23, saya akan membeli sepeda motor yang memiliki model terbaru 7,70, saya akan membeli sepeda motor yang ramah lingkungan 8,52, saya tidak akan membeli sepeda motor dengan model yang berlebihan 8,05, mungkin saya akan membeli sepeda motor yang memiliki inovasi terbaik 8,57. Temuan menyatakan price consciousness bukan penyebab purchase intention, hasil ini senada dengan temuan penelitian dari Rizkalla & Suzanawaty (2013); Alford & Biswas (2002). Price consciousness menunjukan bahwa penilaian mean tertinggi terjadi pada item pernyataan harga sepeda motor Honda dapat bersaing dengan produk sejenis dengan rata-rata sebesar 8,67 dan penilaian terendah pada item pernyataan konsumen membutuhkan sepeda motor yang memiliki kualitas produk sesuai dengan harga yang harus dibayar dengan rata-rata 7,28.…”

Section: Pembahasanunclassified

Pengaruh Price Consciousness, Brand Image, Accessibility Dan Social Value Perception Terhadap Purchase Intention Sepeda Motor Honda Pada Dealer Cendana Di Kota Kendal

Romdonah

Kurniawan

2017

JMD

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Tujuan penelitan ini adalah untuk tentang pengaruh priceconsciousness, brand image, accessibility dan social valueperceptionistterhadap purchase intention sepeda motorhonda pada Dealer Cendana Motor Honda di kota Kendal.Penelitian ini dilakukan pada calon pengguna sepedamotor Honda dengan anggota sampel 100 responden,Instrumen penelitian yang berupa kuisioner denganskalalikert 1-10. Metode analisis yang digunakan adalah teknikanalilis data menggunakan regregsi linier berganda yangdidukung dengan koefisien determinasi dan uji t, serta ujiasumsi klasik yang terdiri dari uji normalitas, ujiheteroskedastisitas dan uji multikolonieritas.Hasil penelitian menunjukkan bahwa variable priceconsciousness tidak berpengaruh terhadap purchaseintention sepeda motor honda pada Dealer Cendana MotorHonda di Kota Kendal. kemudian variabelbrand imageberpengaruh terhadap purchase intention sepeda motorhonda pada Dealer Cendana Motor Honda di Kota Kendal.variabel accessibility tidak berpengaruh terhadap purchaseintention sepeda motor honda pada Dealer Cendana MotorHonda di kota Kendal. Dan variable terakhir yaitu social valuetidak berpengaruh terhadap purchase intention sepeda motorhonda pada Dealer Cendana Motor Honda di kota Kendal.Kata Kunci:Price Consciousness, Brand Image, Accessibility, Social Value Perceptionist Dan Purchase Intention

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The Effect of Brand Element Criteria and Brand Image of Private Label Products on Store Image and Its Implications on Customer Loyalty

Annas

Pramudito

2021

IMAGE

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This study aims to analyze the effects and aspects of store images and customers loyalty. Independent variable in this research is criteria of brand element and brand image, and dependent variables are store image and customer loyalty. This research were using questionnaires collected from 302 respondents who buy products with private label brand on their shopping baskets during Pandemic Covid-19 period. The result showed that brand element criteria had significant effect on store image and the same as brand image gave significant effect on store image, and store image significantly affect the customer loyalty. The conclusion derived from this study was to keep the private brand element criteria on the sight of customer side, maintain its good image because the brand effecting also the store image where the private label brand sold. Reinforcing store image periodically to maintain its customer loyalty should be done periodically and frequently. Keywords: Private label;Private Brand;Brand Element;Brand Image;Store Image

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The effect of Store Image and Service Quality on Private Label Brand Image and Purchase Intention. Case Study: Lotte Mart Gandaria City

Cited by 7 publications

References 34 publications

Product Aspects of Marketing Effort and Purchase Intention

Product Aspects of Marketing Effort and Purchase Intention

Pengaruh Price Consciousness, Brand Image, Accessibility Dan Social Value Perception Terhadap Purchase Intention Sepeda Motor Honda Pada Dealer Cendana Di Kota Kendal

The Effect of Brand Element Criteria and Brand Image of Private Label Products on Store Image and Its Implications on Customer Loyalty

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