Keterlibatan selebriti dalam rekomendasi produk merupakan suatu hal yang menarik untuk diteliti. Dukungan selebriti adalah strategi komunikasi pemasaran umum untuk membangun citra merek dan kesadaran merek. Penelitian ini mencoba menganalisis factor yang mempengaruhi brand awareness dengan mengikutsertakan keterlibatan selebriti. Penelitian ini memiliki empat variabel yaitu celebrity endorser, advertisement, brand image, dan brand awareness. Sampel dalam penelitian ini adalah 293 konsumen produk X. Metode analisis dalam penelitian ini adalah analisis partial least squares (PLS). Hasil penelitian menyatakan bahwa seluruh hipotesis signifikan. Terdapat pengaruh celebrity endorser terhadap brand image, terdapat pengaruh advertisement terhadap brand image, terdapat pengaruh brand image terhadap brand awareness, terdapat pengaruh celebrity endorser terhadap brand awareness yang dimediasi oleh brand image, dan terdapat pengaruh advertisement terhadap brand awareness yang dimediasi oleh brand image. Hasil penelitian ini sangat berguna dalam analisis faktor yang mempengaruhi brand awareness dengan mengikutsertakan keterlibatan selebriti

This observation targets to research the effect of service quality and website quality on Gojek online transportation provider purchasers’ happiness in the new normal. The approach used in this have a look at is causal studies. The sample included 100 Gojek internet users from Tangerang town, Banten Province. Purposive sampling was utilized in this examination. Statistics were retrieved using a questionnaire instrument and processed using the Scala Likert Summated score (LSR) approach with a 1 - 5 scale. SPSS version 25 was used for information evaluation techniques. With a t count of 6.286, the outcomes found a positive and significant effect of website quality characteristics on personal satisfaction. With a t remember of 0.811, there was no positive and significant influence on service quality traits on user satisfaction. Simultaneously, facts processing findings discovered that website and service impacted customer happiness, measured by the computed F value of 59.298. R2 of 0.550 indicates that service quality and website can best explain 55.0% of consumer satisfaction factors. user satisfaction regression equation = 0.886+0.083 service quality+0.698 website quality+e.

A data warehouse is a straightforward definition of a database. Data mining technology can be used to process mountains of data in databases to uncover new, fascinating, and useful information.Clustering is an approach to data gathering. As one technique for grouping data into clusters or groups, the K-Means Clustering Algorithm algorithm divides the data into those that share the cluster's traits and those that don't. data into groups, and data into groups, so that data into groups, and data into groups, so that data has the same traits is grouped in the same cluster. Other clusters are formed from data and clusters with distinct properties. additional categories. The knowledge/information gathered in the groups or clusters is helpful to policy consumers in the decision-making process.mact of making decisions.

… Introduction: Contemporary dentistry has shifted its paradigm from therapeutic to preventive. Dento-alveolar injuries are quiet frequently reported and sports remain as one of the major cause. In Pakistan contact sports like boxing, hockey, football etc are actively played at all levels. It is the need of the hour to prevent the dental and dento-alveolar injuries resulting from these. Literature suggests that mouthguard is the best option available. Aims and Objectives: The aim of this study was to assess the level of awareness about mouthguards in final year students, PG trainees, and faculty of University College of Dentistry and private dental practitioners of Lahore. Also the results shall be utilized to assess the need of awareness programmes that can be of help to the dentist and help serve the community. Study Design: cross-sectional descriptive study was carried out. Setting: Study was carried out in University College of Dentistry and private practitioners of Lahore. Period: Study was carried out over a period of 6 months. Material and Methods: 87% responded to questionnaire distributed from a sample of 200. Results: Results show that the students had the least knowledge (63%) whereas 100% of the assistant professors and above had knowledge of mouthguard. general dentists and the senior faculty was the one with higher percentages which recommended mouthguards 53% and 80% respectively. Conclusion: Results lead to the conclusion that there is a need to improve the competency level of the dentists regarding mouthguards, their benefits, fabrication etc. so they can educate the patients, promote the use if mouthguards and limit the incidence of injuries. Further research projects need to be funded to highlight the importance of mouthguards and their use should be encouraged.

The intentions of the research were to explore and analyze youngsters’ behavior toward digital shopping in particular their awareness of clothing sustainability. The research also reconfirms the trends that the latest generations were able to contribute to green business sustainability in particular the way they spend on clothing and its accessories. The shopping was done digitally through youngsters’ social media networks and they simply endorse it in their feed and timeline to let their networks know what they had done related to clothing style and where they could buy it, and even they could exchange it with each other to seek the experiences. The data were collected from major forwarder logistics, transporters and couriers specifically delivered the thrift shops’ products within capital cities in Indonesia. Considering it was a new trend, the quantity was not as massive as the products shopped from the first official stores in the marketplace or e-commerce. Nevertheless, the trends were growing each month in 2022 with a growth of between 12% and 19% each month in 2022. The trends would continue growing as well as the sustainability both in clothing and supply chains.