The Effect of Purchase Characteristics on Positive Emotion, Relationship Quality and Repurchase in Cosmetics on On-Line Shopping

Chun, Tae-yoo; Park, No-Hyun; Park, Jong Sam

doi:10.17961/jdmr.16.3.201306.121

journalofdistributionandmanagementresearch

2013

DOI: 10.17961/jdmr.16.3.201306.121

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The Effect of Purchase Characteristics on Positive Emotion, Relationship Quality and Repurchase in Cosmetics on On-Line Shopping

Tae-yoo Chun¹,

No-Hyun Park²,

Jong Sam Park³

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Purchase Behavior and Satisfaction of Online-only Brand Cosmetics

Kim¹,

Oh²

2018

Asian J Beauty Cosmetol

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1)Along with the development of overall internet service, online fashion communities appeared and have started to thrive. The growth of mobile service has led to an even bigger expansion of these communities, and will wield a strong influence for the foreseeable future. The purpose of our study is to investigate the relationship between the behavior of these fashion communities and personality characteristics of the community features. For our data analysis, our study used 302 men and women, aged from their 20's and their 40's. The study results are as follows: First, some features, such as interaction, entertainment, promotion, information, and system technique, were drawn as the factors of the online fashion communities. Second, we could divide the community behavioral types into three different groups: buyer, maven, and onlooker groups. Third, all three groups showed different community characteristics. The primary concern for the buyer group was promotion while the mavens and the on-lookers were most interested in information. Fourth, they also showed different demographic characteristics in terms of gender, age, duration of membership, on-line time per visit and number of visits per week. These results show that a new strategy is necessary for online fashion communities to differentiate themselves and their marketing to consumers and their community behavioral types.

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Purchase Behavior and Satisfaction of Online-only Brand Cosmetics

Kim¹,

Oh²

2018

Asian J Beauty Cosmetol

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Purchasing Behavior for Skin Care Products by Distribution Channel

Jeong¹

2018

Asian J Beauty Cosmetol

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Purpose: The purpose of this study was to explore the purchasing behavior for skin care products by distribution channel. Methods: Following a literature review, a questionnaire was distributed to women who live in Seoul and Kyeonggi-do in August 2018. 107 questionnaires were analyzed using Statistical Package for the Social Sciences. Chi-square (χ 2) cross and ANOVA analysis were performed to determine the preferred distribution channel differences by respondent age. Results: Overall, respondents prefer online shopping because the price is reasonable. Respondents in their 20s answered in favor of road shops while those in their 30s, 40s, and 50s answered in favor of online shops. In terms of preference, reliability, satisfaction, and loyalty by distribution channels, the online shop was considered the best for preference and reliability while the department store was considered the best for satisfaction and loyalty. Conclusion: The findings in this study provide implications for marketing skin care products based on purchasing behavior by distribution channel and can be used as basic research data for the industrial marketing of skin care products.

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The structural relationship among professional baseball team’s corporate social responsibility, team image and equity of professional baseball team’s mother company

Kim¹,

Lee²,

Seyun³

2019

Korean J Sport Sci

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Purpose The purpose of this study was to identify the relationship among the social responsibility (economic responsibility, community cultural activity and social contribution activity), the image of the club, and the assets (image, reliability, attitude and loyalty) of the mother company. Methods The objectives of this research were the home fan in “2018 Shinhan Bank My Car KBO League.” A survey was conducted for 350 home fans of SK Wyverns who gathered in Incheon SK Happiness Dream Baseball Ground to watch the games of SK Wyverns vs. Samsung Lions held from April 6 (Fri.) to April 8 (Sun.). Data processing was done with PASW Ver. 18.0 and AMOS 18.0. Results Firstly, among the sub-factors of social responsibility, economic responsibility, community cultural activity and consumer protection had significant influence on the team image. Secondly, the team image had meaningful influence on the mother company image. Thirdly, the mother company image had significant influence on the mother company trust, mother company attitude and mother company loyalty. Fourthly, the mother company trust had significant influence on the mother company loyalty. Fifthly, the mother company attitude had significant influence on the mother company loyalty. Conclusions The mother companies of professional baseball clubs, too, will have to seek various ways for joint working with professional baseball clubs while actively supporting the activities of the professional baseball clubs being aware that professional baseball clubs give positive effect to the mother companies.

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The Effect of Purchase Characteristics on Positive Emotion, Relationship Quality and Repurchase in Cosmetics on On-Line Shopping

Cited by 3 publications

References 0 publications

Purchase Behavior and Satisfaction of Online-only Brand Cosmetics

Purchase Behavior and Satisfaction of Online-only Brand Cosmetics

Purchasing Behavior for Skin Care Products by Distribution Channel

The structural relationship among professional baseball team’s corporate social responsibility, team image and equity of professional baseball team’s mother company

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