No abstract

1)Along with the development of overall internet service, online fashion communities appeared and have started to thrive. The growth of mobile service has led to an even bigger expansion of these communities, and will wield a strong influence for the foreseeable future. The purpose of our study is to investigate the relationship between the behavior of these fashion communities and personality characteristics of the community features. For our data analysis, our study used 302 men and women, aged from their 20's and their 40's. The study results are as follows: First, some features, such as interaction, entertainment, promotion, information, and system technique, were drawn as the factors of the online fashion communities. Second, we could divide the community behavioral types into three different groups: buyer, maven, and onlooker groups. Third, all three groups showed different community characteristics. The primary concern for the buyer group was promotion while the mavens and the on-lookers were most interested in information. Fourth, they also showed different demographic characteristics in terms of gender, age, duration of membership, on-line time per visit and number of visits per week. These results show that a new strategy is necessary for online fashion communities to differentiate themselves and their marketing to consumers and their community behavioral types.

Purpose: This study classified silver generation female celebrities according to images of the younger generation in order to analyze beauty, style, and image differences according to generation type. The study data can be used to inform fashion and beauty product development through improving our understanding of silver generation women's representative style, which is emerging as a new consumer segment. Methods: 50 images of silver age female celebrities who ranged from 55 to 65 years of age. A total of 20 adjective pairs were extracted with reference to a previous study of image evaluation using a 7-point semantic differential scale. The rating of female celebrities according to the adjectives was 'like-dislike'. Data collection was conducted from

Purpose: This study examined characteristics of colors and figures showing selfimage in self-image drawing of students of beauty majors. Methods: The researcher conducted a survey, receiving 186 completed responses. The students were made to freely draw figures showing their image with three colors. The results were analyzed by frequency analysis and cross-tab analysis, using Statistical Package for the Social Sciences (SPSS) v. 18.0. Results: First, black (Bk) was the most-used color in the self-image, followed by vivid red (R), vivid yellow (Y), vivid yellow red (YR), bright Y, vivid purple blue (PB), and white (W); vivid being the most common tone. Second, from the analysis of self-image figure drawing, the results showed the use of nonobjective figures (32.3%), landscapes (18.3%), objects (17.2%), people (14.5%), plants (14.0%), and animals (3.8%). Third, cross-tab analysis for gender differences in selfimage drawing showed that there is a meaningful difference in chromatic colors and figures between males and females. In addition, males tend to use R, PB, YR, and Y affiliations, whereas females tend to use Y, R, YR, red purple (RP), and blue (B) affiliations. In figure, males have non-objective figures, landscapes, objects, and people and females have non-objective figures, objects, plants, and people. Conclusion: The self-images of students of beauty majors are expressed in colors, mainly active and attentive, and portray non-objective figures. Thus, they see themselves as having a free and enthusiastic image but are also confused and uncertain.

The purpose of this study is to provide basic data for management and human resource management in the beauty industry by confirming the mediating effect on self-efficacy in the relationship between character strengths and job performance beauty industry workers. This study recruited 449 subjects who are engaged in the beauty field in Busan and Gyeongsang province. The survey using a self-questionnaire was conducted between 15 April and 10 May 2021. In conclusion, self-efficacy was found to have a direct and indirect mediation effect on character strengths and job performance, and among character strengths, wisdom and knowledge were found to affect organizational commitment and job satisfaction only through self-efficacy. Since it has a direct impact, it can be seen that self-efficacy improvement is essential in order to link the abilities of cosmetologists to job performance. Although the personality strengths of beauty industry workers directly and indirectly affect job performance, it can be seen that job performance can be further enhanced if self-regulation and self-esteem are improved and self-efficacy is improved.