The Effect of Product Quality, Price, and Promotion toward Students’ Purchase Decision for Telkomsel Products

Christiani, Natalia

doi:10.37715/rme.v5i2.1803

Cited by 7 publications

(10 citation statements)

References 0 publications

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“…Similar to the research results of Anggita and Ali (2017), Diego and Shihab (2019), Sakinah and Fani (2021), Hotman and Feliks (2020), Brata et al (2017), Harahap (2018), Rama and Wahyuati (2019), Rachada and Sujitra (2020). however, it is different from the research results of Vincencia and Christiani (2021), Sulaiman and Chau (2021) that products do not have a significant relationship to purchasing decisions.…”

Section: Introductioncontrasting

confidence: 83%

Analysis of “Element” Folding Bike Purchase Decision with Motivation as Intervening Variable

Pribadi

Chan²

2023

EJBMR

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Most companies are experiencing difficulties due to the decline in market demand due to the reduced buying ability of the people. On the other hand, this is surprising for the bicycle industry. The demand for bicycles has increased significantly, especially for folding bike. Based on this phenomenon, the authors conducted further research on how the relationship between product variables, price variables and motivation variables as an intervening variable on the Purchase Decision of the Element Folding Bike. This study uses a quantitative descriptive method. The sampling technique in this research is purposive sampling and the sample is taken using a questionnaire. Respondents in this study were 132 respondents from people who lived in Jakarta and had bought and used Element folding bicycles. Data were analyzed using descriptive statistics and Structural Equation Model Partial Least Square (SEM-PLS) analysis with SmartPLS software. The results showed that the product variable and the motivation variable had a positive and significant direct influence on purchasing decisions. And the price variable has a negative and significant direct influence on purchase motivation and purchase decisions. Furthermore, the motivation variable which acts as an intervening variable has an effect as an intermediary variable in the relationship between Product variables, Price variables on Purchase Decisions.

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Section: Introductioncontrasting

confidence: 83%

Analysis of “Element” Folding Bike Purchase Decision with Motivation as Intervening Variable

Pribadi

Chan²

2023

EJBMR

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“…Customers will research products before making a purchase. One of the elements that buyers can consider when making a purchase of a product or service is quality [2]. Product's quality to satisfy customers can be defined and measured by how well the customer reacts physically and psychologically to the outcomes of the traits or characteristics in the product or item [3].…”

Section: Product Qualitymentioning

confidence: 99%

“…Marlin batik, which is distinguished by the Marlin fish motif, is one type of Batam batik product. According to a study [2], customers' shopping decisions are not quality influenced and are instead affected by price and promotions. According to the 2021 batik sales chart, September has the most sales and April has the lowest sales.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Price, Promotion, and Product Quality on Purchasing Decisions for Batam Batik Products at Dekranasda Batam

Aditya¹,

Andayani²

2023

Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Ri

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This study aims to determine how the price, promotion, and quality of a product can influence consumers in determining and deciding to purchase Batam batik products at Dekranasda. The target population in this study are consumers who have purchased Batam batik products at the Dekranasda Batam in the past year. The total respondents were 100 respondents. A quantitative approach is used in collecting data from surveys which use google forms as a medium for filling out questionnaires. This study uses the classical assumption test consisting of a normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, t-test, and f-test. Based on this research, it is known that price has no significant effect on product purchasing decisions and is inversely proportional to the promotion and product quality which has a significant effect on product purchasing decisions.

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“…Kemajuan teknologi yang semakin pesat juga memberikan peran dalam meningkatkan persaingan (Gulliando, 2019). Dimana hal tersebut dapat memberikan konsumen kesempatan lebih luas dalam mengakses semua informasi mengenai produk yang kita tawarkan di media sosial (Anggita et al, 2017).…”

Section: Pendahuluanunclassified

“…Beberapa indikator suatu barang dikatakan berkualitas adalah (Gulliando, 2019) antara lain; produsen memiliki berbagai macam produk pada satu jenis merek yang dipasarkan; memiliki daya tahan yang dapatkan diakui secara sah; kualitas produk sesuai dengan spesifikasi yang diinginkan konsumen; memiliki tampilan estetika dengan cara melihat kemasan yang digunakan; kualitas produk dapat dibandingkan dengan produk lainnya yang sejenis. Hasil penelitian yang membahasn tentang kualitas produk suatu barang sudah banyak dikaji oleh peneliti sebelumnya diantaranya; (Putra, 2021), (Gulliando, 2019), (Anggita et al, 2017), (Brata et al, 2017) and (Wydyanto & Ilhamalimy, 2021).…”

Section: Kualitas Produkunclassified

Loyalitas Dan Kepuasan Konsumen Terhadap Kualitas Produk Suatu Merek Barang

Mulyadi

Cakranegara

Ahmad³

et al. 2022

COSTING

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The quality of an item able to have a positive impact on increased the selling value of an item or product. The product will be sold if consumers are satisfied with the goods purchased so that they are more loyal in spended their money to get the desired item. The purpose of this study was to determine the effect on product quality of an item and the brand of an item on consumer satisfaction and consumer loyalty. The method used in this research is a qualitative method in the form of a literature study in the field of marketing management of a product. The method of wroted scientific articles is by used qualitative methods and literature studies or Library Research. The product quality of an item affects consumer satisfaction, the brand image of an item affects consumer satisfaction, the brand image of an item affects consumer satisfaction, the quality of an item affects consumer loyalty, the brand of an item affects consumer loyalty, and consumer satisfaction affects consumer loyalty. Keywords : Consumer Satisfaction, Consumer Loyalty, Product Quality, Product Brand Image.

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The Effect of Product Quality, Price, and Promotion toward Students’ Purchase Decision for Telkomsel Products

Cited by 7 publications

References 0 publications

Analysis of “Element” Folding Bike Purchase Decision with Motivation as Intervening Variable

Analysis of “Element” Folding Bike Purchase Decision with Motivation as Intervening Variable

The Influence of Price, Promotion, and Product Quality on Purchasing Decisions for Batam Batik Products at Dekranasda Batam

Loyalitas Dan Kepuasan Konsumen Terhadap Kualitas Produk Suatu Merek Barang

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