This study aimed to identify factors of quality of life in pregnant women in East Java Province, Indonesia. This research is a qualitative assessment. The research participants were 13 pregnant women in rural and urban areas in East Java Province, who were asked for information on all aspects related to the quality of life during pregnancy based on their perceptions. The research was conducted using a qualitative content analysis approach. The data analysis results resulted in 123 codes, 25 sub-categories, and 4 main categories: physical health factors, mental health factors, social health factors, and environmental factors. This study's conclusion consists of physical factors: the ability to perform daily activities, mobility abilities, need for help from others, sleep disorders, and pain and discomfort. Mental health factors consist of aspects of selfperception, positive feelings, and negative feelings about pregnancy. Social factors consist of the husband's support aspects, family support, social support, and sexual relations. Meanwhile, social factors consist of financial aspects, social health insurance, opportunities to obtain information, the physical environment, recreation and hobbies, and transportation.