“…They investigated the influence of social interaction (Hamari et al, 2017b), selfpresentation (Chen and Chen, 2020;Kim et al, 2012;Shang et al, 2012), subjective norm (Cha, 2011;Gao, 2014;Hamari, 2015), perceived social status (Guo and Barnes, 2012), user enjoyment (Hamari et al, 2017a;Lehdonvirta, 2009) and social value (e.g. relationship support) (Kaur et al, 2021;Kim et al, 2011;Purnami and Agus, 2020;Hsiao and Chen, 2016) on purchase intention. This stream of research covers valuable social factors affecting purchase intention, and these constructs are primarily psychological, requiring self-reports from users based on their experiences.…”