Greenhushing selectively communicates fewer pro-sustainability actions by businesses than are practiced; based on a perception of customers' rights to consumerism. We first studied the gap between the communication of sustainability practices in the audits and websites of 31 small rural tourism businesses in the Peak District National Park (UK). The analysis showed that businesses only communicate 30% of all the sustainability actions practiced. Their websites emphasised customer benefits, using explicit, affective, experiential and active language that legitimises the customers' hedonistic use of the landscape, while downplaying complex issues and normalising sustainability to reduce customer guilt. Just one website mentioned climate change. We found that greenhushing results from a low moral intensity, masking potentially negative consequences of perceived lower competence, whilst protecting business from more cynical consumers who may interpret their statements as hypocritical. Subsequent textual analysis and interviews were used to understand how communication constitutes these organisations. We propose that greenhushing reshapes and constitutes tourism businesses through their communications. Moreover, greenhushing is a form of public moralisation that adopts communication practices similar to greenwashing, reflecting the social norms expected from a business; however, in this case, located in a moral muteness, rather than moral hypocrisy, that businesses accept but resent.

Link to Leeds Beckett Repository record: http://eprints.leedsbeckett.ac.uk/2355/ Document Version: ArticleThe aim of the Leeds Beckett Repository is to provide open access to our research, as required by funder policies and permitted by publishers and copyright law.The Leeds Beckett repository holds a wide range of publications, each of which has been checked for copyright and the relevant embargo period has been applied by the Research Services team.We operate on a standard take-down policy. If you are the author or publisher of an output and you would like it removed from the repository, please contact us and we will investigate on a case-by-case basis.Each thesis in the repository has been cleared where necessary by the author for third party copyright. If you would like a thesis to be removed from the repository or believe there is an issue with copyright, please contact us on openaccess@leedsbeckett.ac.uk and we will investigate on a case-by-case basis. JOST2885FR Greenhushing: the deliberate under communicating of sustainability practices by tourism businesses AbstractGreenhushing selectively communicates fewer pro-sustainability actions by businesses than are practiced; based on a perception of customers' rights to consumerism. We first studied the gap between the communication of sustainability practices in the audits and websites of 31 small rural tourism businesses in the Peak District National Park (UK). The analysis showed that businesses only communicate 30% of all the sustainability actions practiced. Their websites emphasised customer benefits, using explicit, affective, experiential and active language that legitimises the customers' hedonistic use of the landscape, while downplaying complex issues and normalising sustainability to reduce customer guilt. Just one website mentioned climate change. We found that greenhushing results from a low moral intensity, masking potentially negative consequences of perceived lower competence, whilst protecting business from more cynical consumers who may interpret their statements as hypocritical. Subsequent textual analysis and interviews were used to understand how communication constitutes these organisations. We propose that greenhushing reshapes and constitutes tourism businesses through their communications. Moreover, greenhushing is a form of public moralisation that adopts communication practices similar to greenwashing, reflecting the social norms expected from a business; however, in this case, located in a moral muteness, rather than moral hypocrisy, that businesses accept but resent.

Purpose The primary objectives of this paper are to examine the mediating effect of team learning (TL) in the relationship between shared leadership (SL) and team performance (TP), to investigate the important contingencies-moderating role of workplace bullying in the relationship between SL and TL and to investigate the moderating role of job insecurity in the relationship between TL and TP in health-care organizations. Design/methodology/approach Based on the social learning theory, this study used the aggregation approach to collect data, by using a structured questionnaire and the purposive sampling technique, from 223 respondents (60 leaders and 174 team members) of 60 sales teams from the top 10 pharmaceutical companies. A structural equation modeling on SmartPLS 3.2.9. was then used for analyzing the data collected. Findings The results indicate that SL significantly affects TP and that TL partially mediates this relationship. Workplace bullying has a significant impact as it reduces the effect of SL on TL and has a significant impact on TL. On the other hand, job insecurity has positively influenced TL and TP. Originality/value One of the first studies in the Pakistan health-care producer context used social learning theory to develop a contingency model based on important contingencies (workplace bullying and job insecurity). The study contributes to the existing literature on team leadership, highlighting how leadership can be translated into team performance.

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The COVID-19 pandemic has been an active crisis for businesses around the globe. This paper adopts the Dynamic Capabilities (DC) theory to investigate factors that may account for differences in entrepreneurial marketing (EM) adoption and entrepreneurial marketing opportunities during two stages of the recent COVID-19 pandemic, namely the full and partial closure. The existing study provides useful insights into the functioning of entrepreneurial marketing that make the related opportunities and challenges visible. Additionally, the paper explores entrepreneurial marketing strategies employed by Saudi entrepreneurs within the Food and Beverage sector (F&B) to mitigate the uncertainty and challenges posed by the pandemic. Since the nature of the research inquiry is exploratory, semi-structured interviews with seventeen restaurant and cafe owners were conducted to explore the phenomena under investigation and confirm the constructs used for the model development. Under exceptional circumstances, restaurants and cafés representing the F&B sector have been forced to respond quickly, become innovative and make compromises. Findings revealed that converting to survival mode with short time frames was the only solution for entrepreneurial marketing within the context of the COVID-19 pandemic.