The effect of non-verbal messages on Muslim tourists’ interaction adaptation: A case study of Halal restaurants in China

Information and Communication Technology (ICT) tools are perfect for developing tourism. Several countries are making an effort to become smart and sustainable tourist destinations, making it easier for tourists to interact with their environment while at the same time improving the quality of life for local people. There are many studies of this process and the benefits it brings, although most of them approach the subject from a western traveler's point of view. This article aims to study the benefits of being a smart and Muslim-friendly tourist destination. An exploratory study was therefore carried out, including a bibliographical review of over one hundred secondary sources. We analyze the Muslim-friendly online services provided by nine destinations, and one of our principal conclusions is that these online services are of the greatest importance for a destination to be truly Muslim-friendly. We also conclude that such services allow companies to design tailored proposals and promote them through digital channels aimed at Muslim people.

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“…All these apps make life easier for Muslim travelers. These platforms are enriched by user comments [83].…”

Section: Characteristics Of the Muslim Market Segmentmentioning

confidence: 99%

Sustainable, Smart and Muslim-Friendly Tourist Destinations

2020

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“…Muslim travelers are undoubtedly an emerging tourist group in the global tourism industry [ 1 , 2 , 3 , 4 , 5 ]. As the competition in the international tourism marketplace is intensifying, many destinations are eager to develop halal-friendly products and make a Muslim-friendly tourism environment to attract a greater number of Muslim visitors [ 1 , 4 ]. Developing new halal-friendly marketing and retention strategies is irrefutably important in expanding the business volume related to Muslim tourism at tourist destinations [ 1 , 5 , 6 ].…”

Section: Introductionmentioning

confidence: 99%

Halal Food Performance and Its Influence on Patron Retention Process at Tourism Destination

Han

Lho

Raposo

et al. 2021

IJERPH

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Muslim tourism is one of the most rapidly developing sectors in the international tourism industry. Nevertheless, halal food performance and its relationship with international Muslim traveler decision-making and behaviors have not been sufficiently examined. The present research explored the influence of halal food performance, which encompasses availability, health/nutrition, accreditation, and cleanness/safety/hygiene factors, on the Muslim traveler retention process at a non-Islamic destination. A survey methodology with a quantitative data analytic approach was employed to achieve research goals. Our findings indicated that halal food performance increased destination trust and destination attachment, which in turn influenced Muslim traveler retention. Additionally, the efficacy of the higher-order framework of halal food performance was defined. Both destination trust and attachment mediated the effect of halal food performance on retention. A halal-friendly destination image included a moderating influence on the retention process. The effectiveness of the proposed theoretical framework for explicating Muslim traveler behaviors was uncovered. This research better introduces the importance of halal food performance and its attributes for the elicitation of Muslim traveler approach responses and behaviors at a non-Islamic destination to researchers and practitioners.

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“…Unfortunately, this conflict is materialized from a conceptual misunderstanding of halal Tourism. Meanwhile, Muslim minority countries, such as Japan, China, South Korea, Thailand, Singapore, New Zealand, and so forth, perceive this as an economic opportunity [23,33,34,39].…”

Section: The Reasons Why Halal Tourism Concept Rejectedmentioning

confidence: 99%

“…The Muslim tourists' contentments rely on the fulfillment of their demands during their visit to that destination [1,20,[40][41][42]. Once the integrated services related to Halal Tourism are provided, then the Muslim tourists' satisfaction will be accelerated; thus, they will re-visit the destination, and WOM (Word of Mouth) interaction will occur [20,39]. WOM is one of the practical indirect marketing tools for the government in promoting Indonesia Halal Tourism to the world.…”

Section: The Urgency Of Segmenting Halal Tourism Destinations and Edumentioning

confidence: 99%

Halal Tourism: Between Economic Opportunities and Social Acceptance

Churiyah¹,

Pratikto²,

Filianti³

et al. 2020

NHJ

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Halal Tourism trends encounter improvement due to the increasing number of Muslim tourists who travel to various countries and spend an exceptional amount of funds every year. Halal Tourism positively affects countries' economic growth, including Indonesia. GMTI 2019 places Indonesia as the best Halal Tourism destination. Consequently, the Indonesia government is continuously working on this promising economic opportunity by developing Halal Tourism destinations in several areas. However, what has been projected by the Indonesia government to grab this global economic opportunity faces social rejections. This study aims to analyze the economic opportunity of the Halal Tourism trend and the acceptance from Indonesia's society affected by this project development. The literature analysis reveals that Indonesia society refuses the Halal Tourism concept due to the low comprehension of the Halal Tourism concept. Thus, education on Halal Tourism should be conducted, and focused segmentation of Halal Tourism destination is urgent to be completed.

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The effect of non-verbal messages on Muslim tourists’ interaction adaptation: A case study of Halal restaurants in China

Cited by 30 publications

References 73 publications

Sustainable, Smart and Muslim-Friendly Tourist Destinations

Sustainable, Smart and Muslim-Friendly Tourist Destinations

Halal Food Performance and Its Influence on Patron Retention Process at Tourism Destination

Halal Tourism: Between Economic Opportunities and Social Acceptance

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