The Effect of Fashion Luxury Consumption Values on the Intention to Maintain Brand Relationships -Differences among Segmented Markets Based on Purchasing Patterns-

Understanding Luxury Disposition

“…Based on the literature (Kim, Moon, Choo, & Yoon, ; Tynan, McKechnie, & Chhuon, ; Wiedmann, Hennings, & Siebeles, ), the values of luxury customers were conceptualized to include four dimensions: quality value, economic value, symbolic value, and experiential value. Quality value was defined as perceived superior quality and functional utility and was measured through items such as “this brand's products are elaborate.” Economic value referred to financial utility, including perceived reasonability and satisfaction with the purchasing price, and was measured using items such as “I'm satisfied with the price of the product overall.” Symbolic value was defined as perceived utility, including the prestige value or symbolic meanings that customers obtain through the luxury products that are recognized within their social group(s), measured through items such as “this brand's products symbolize my social status very well.” Finally, experiential value refers to the perceived emotional utility provided by the luxury consumption experience and is measured using items such as “I feel I'm in a different world when I am shopping for this brand's product.”…”

“…Based on the literature (Kim, Moon, Choo, & Yoon, 2011;Tynan, McKechnie, & Chhuon, 2010;Wiedmann, Hennings, & Siebeles, 2009), the values of luxury customers were conceptualized to include four dimensions: quality value, economic value, symbolic value, and experiential value. Quality value was defined as perceived superior quality and functional utility and was measured through items such as "this brand's products are elaborate."…”

“…In luxury consumption, a customer's perception of luxury value explains the motives for luxury consumption and the assessment of luxury products (Kim & Ko, ; Park, Ko, & Kim, ; Vigneron & Johnson, , ; Wiedmann, Hennings, & Siebeles, ). Much of the academic literature on the values of luxury customers has attempted to develop typologies or conceptual frameworks of these values (Kim, Moon, Choo, & Yoon, ; Smith & Colgate, ; Vigneron & Johnson, ; Wiedmann, Hennings, & Siebeles, ). Vigneron and Johnson () conceptualize five types of perceived luxury brand values including perceived conspicuous value (i.e., the Veblen effect), perceived unique value (i.e., the snob effect), perceived social value (i.e., the bandwagon effect), perceived emotional value (i.e., the hedonic effect), and perceived quality value (i.e., perfectionism).…”

“…The luxury market of South Korea has also become a pillar of the global luxury industry with estimated sales of 4.5 billion USD in 2010 (McKinsey & Company, ). The phenomenal growth observed in international luxury markets has led the marketing literature to place a great deal of attention on the study of luxury consumption behaviors, including the values of luxury customers (i.e., Baek, Kim, & Yu, ; Dubois & Laurent, ; Kapferer, ; Kim & Ko, ; Kim, Moon, Choo, & Yoon, ; Ko & Megehee, ; Ko & Oh, ; Lee & Chang, ; Liu, Li, Mizerski, & Soh, ; Park & Phan ; Smith & Colgate, ; Tynan, McKechnie, & Chhuon, ; Vigneron & Johnson, ; Wiedmann, Hennings, & Siebeles, ). Despite its extensiveness, most of the focus of the academic literature on luxury consumption is placed on purchasing behavior, and research that encompasses the purchase, usage, and disposition stages (e.g., Jacoby & Olson, ) of luxury consumer behavior still remains elusive.…”

Characteristics of Clothing Purchase Behavior in Korean Consumers of Living in America - Focusing on the Aspect of Size -

“…Even South Korea is not exceptional. Thus, the weight of selling luxury products continues to greatly grow focusing primarily on department store (Kim et al, 2011).…”