The Effect of Electronic Word of Mouth, Message Source Credibility, Information Quality on Brand Image and Purchase Intention

Atika, Atika; Kusumawati, Andriani; Iqbal, Munir

doi:10.24034/j25485024.y2016.v20.i1.1780

Cited by 8 publications

(14 citation statements)

References 0 publications

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“…It means that upper secondary school students in Surabaya have a significant tendency to accept the information they assume to have useful values. This result also confirms previous studies stating that information usefulness has a significant effect on users' decisions to adopt information (Atika et al, 2017;Sussman & Siegal, 2003).…”

Section: Resultssupporting

confidence: 91%

“…This is indicated by the p-value less than 0.05. These findings confirm previous findings that state that both variables, the information quality and the source credibility, affect information adoption mediated by the perceived information usefulness (Atika et al, 2017;Pal et al, 2019;Sussman & Siegal, 2003). It means that the information adoption implemented by upper secondary school students in Surabaya is affected by the information quality and the source credibility by using the information used as the mediator.…”

Section: Resultssupporting

confidence: 90%

“…The readers would assume information usefulness reviewed by the reviewers using the content of the review provided. Many results show that there is a positive relationship between information quality and information usefulness (Atika et al, 2017). Referring to the findings above, it can be seen that the information quality obtained on Twitter threads affects upper secondary school students in Surabaya upon deciding whether the information is useful or useless.…”

Section: Resultsmentioning

confidence: 67%

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Information and source credibility towards information adoption amongst upper secondary school students

Srimulyo¹,

Halim²

2021

Indonesian Journal of Communications Studies

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The purpose of this study was to determine the extent to which the information quality and source credibility affect the use and the process of information adoption, especially among upper secondary school students as Twitter users who are prone to hoaxes and fake news. Research subject and method: The stratified sample was 100 upper secondary school students in Surabaya who used Twitter and had read or followed threads. The respondents were asked questions to test their dependence on Twitter and their social media behaviour that affected the information adoption process. Information quality has a significant effect on usability, in contrast to source credibility which does not affect the usefulness of information; however, these two dependent variables have a strong relationship which intervenes in the information adoption process among upper secondary school students.

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Section: Resultssupporting

confidence: 91%

Section: Resultssupporting

confidence: 90%

Section: Resultsmentioning

confidence: 67%

See 1 more Smart Citation

Information and source credibility towards information adoption amongst upper secondary school students

Srimulyo¹,

Halim²

2021

Indonesian Journal of Communications Studies

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“…The most important factor influencing the travelers are found to be knowledge the writer has about the place he/she has visited (Coursaris, Osch & Albini, 2017). Since no boundaries exist in terms of who can write a comment, the reader has to decide on whether or not the commenter is someone they should trust (Atika, Kusumawati & Iqbal, 2017). If the reader believes that the commenter is an expert than he/she will finish with the purchase of the product/service.…”

Section: Wom In Social Mediamentioning

confidence: 99%

“…Some of the references which the bi-directional communication item was obtained from are Kietzmann & Canhoto (2013), Haigh (2014) and Tewes (2016). The item for level of writer's expertise can be seen in Chang et al (2010), Chao & Chen (2016) and Atika, Kusumawati & Iqbal (2017). Finally, research on the effect of popularity on decision making can be found in Lin et al (2013), Schuckert, Liu, & Law (2016) and Park (2017).…”

Section: Questionnaire Designmentioning

confidence: 99%

The Impact of eWOM in Social Media on Consumer Purchase Decisions: A Comparative Study between Romanian and Bosnian Consumers

Poturak¹,

Turkyilmaz²

2018

MER

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Marketers define their social media platform as an essential piece to reach their consumers. The flock of web users turning to social media to receive and convey their thoughts, opinions, and suggestions has made social media an integral part of digital marketing. Using traditional media to advertise had restrictions in placement and outcome while, nowadays, social media has liberated this obstacle. It has created a platform which allows information to spread freely and at a fast pace. Using electronic word-of-mouth in social media permits a constant connection to a vast audience. The purpose of this study is to explore the effect of electronic word-of-mouth within the context of social media on consumer purchase decisions. More precisely, how the familiarity of the Electronic Word of Mouth (eWOM) source, the way of communication, writer's expertise and the popularity of a product affects the consumer's purchase decision. The data has been gathered using quantitative research method. The sample consists of students studying in Sarajevo and Timisoara. Having sample from two different countries would be good base for comparative analysis. The survey for data analysis was emailed to students' email addresses. The results of the analysis will provide a comparison between the universities and the level of impact eWOM in social media has on their purchase decisions. KEYWORDS electronic word-of-mouth, social media, digital marketing, purchase decision.

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The role of viral marketing strategies in predicting purchasing intention of eco-labelled products

Choshaly

Mirabolghasemi

2020

JIMA

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Purpose Viral marketing through the internet is an important and cost-effective way to promote products. This study aims to examine the impact of viral marketing strategies (level of information, level of entertainment, irritation level and source credibility) on the purchasing intention of eco-labelled products. Design/methodology/approach The sample consists of a total of 200 shoppers in Hyperstar store in Tehran located in the Tehran Pars area. Data is analysed using descriptive analysis and structural equation modelling technique using Smart partial least squares 3.0. Findings Findings indicate that informativeness, entertainment and source credibility are positively related to the purchase intention of eco-labelled products, whereas, irritation is negatively related to the purchasing intention of eco-labelled products. Practical implications This study provides directions for green marketers to develop meaningful communication tools to make customers more knowledgeable about eco-labelled products and tries to promote some of the positive associations that consumers have through green viral communication behaviours. Originality/value This study offers empirical insights from the perspective of an emerging economy on the determinants of purchase intention of eco-labelled products.

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The Effect of Electronic Word of Mouth, Message Source Credibility, Information Quality on Brand Image and Purchase Intention

Cited by 8 publications

References 0 publications

Information and source credibility towards information adoption amongst upper secondary school students

Information and source credibility towards information adoption amongst upper secondary school students

The Impact of eWOM in Social Media on Consumer Purchase Decisions: A Comparative Study between Romanian and Bosnian Consumers

The role of viral marketing strategies in predicting purchasing intention of eco-labelled products

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