Abstract:The purpose of this research is to analyze the impact of business strategy and firm reputation on financial performance and its implication for stock return shipping companies. Important stock return to investors requires improvement through the business strategy, firm reputation, and financial performance. The research used a quantitative method and the data analysis used descriptive statistics and path analysis with the SmartPLS3 application. The total sample is 45 consisting of 9 companies with a 5-year obs… Show more
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