The e-consumer in light of the perceived value theory: A study on the acceptance of mobile commerce

Souza, Dayvisson Emanoel Silva de; Baldanza, Renata Francisco

doi:10.4013/base.2018.153.06

Cited by 4 publications

(6 citation statements)

References 61 publications

(81 reference statements)

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“…Music. With mobile wireless music as an example, Souza and Baldanza confirmed the moderating role of customer experience on customer perception and purchase intention, and the results show that the wireless music experience can significantly enhance the positive impact of perceived usefulness and perceived ease of use on perceived value and attitudes of use and the positive impact among perceived value, the attitudes of use, and purchase intention [1].…”

Section: Literature Review On Consumer Behavior Of Digitalmentioning

confidence: 79%

A Study on the Influencing Factors of Mobile Digital Music Selection in Subhealthy People Based on Perceived Value Theory

Jiang

Liming

Zhang

et al. 2021

Wireless Communications and Mobile Computing

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Background. The mode of combining mobile terminals and mobile digital music has gradually entered a bottleneck period while promoting the development of the mobile terminal industry. Proposing personalized solutions for specific groups of people including subhealthy people has become the current direction for the further long-term development of this mode. Understanding the influencing factors that affect subhealthy people’s selection of mobile digital music is an urgent problem that needs to be solved in the development of personalized solutions. Objective. This article analyzes the influencing factors of the purchase intent to buy mobile digital music for subhealthy people and provides suggestions for mobile terminal vendors on how to design personalized solutions for this group of people. Methods. In order to achieve the above goals, this article constructs an influencing factor model based on the theory of perceived value, collects data by means of questionnaires, and uses the method of structural equations to verify the proposed model. Results. The results show that perceived quality, perceived price, social value, and emotional value all have a significant effect on users’ purchase intention. Meanwhile, the conditional value and epistemic value have a negative moderating effect on the relationship between the social value and subhealthy people’s digital music purchase intention but strengthen the positive relationship between the emotional value and subhealthy people’s digital music purchase intention. Conclusions. The analysis shows that mobile terminal vendors should have their own unique attitudes and feelings when designing personalized mobile digital music solutions for subhealthy people, clarify their position, find strategies to improve the experience of subhealthy people, and win the reputation of subhealthy people. Let subhealthy people have a sense of belongingness.

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Section: Literature Review On Consumer Behavior Of Digitalmentioning

confidence: 79%

A Study on the Influencing Factors of Mobile Digital Music Selection in Subhealthy People Based on Perceived Value Theory

Jiang

Liming

Zhang

et al. 2021

Wireless Communications and Mobile Computing

View full text Add to dashboard Cite

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“…Adopting new technology in fast-food restaurants enhances the customer experience through convenience, speed, accuracy and cost savings, improving food quality, customer service and overall atmosphere (Buhalis and Moldavska, 2022). Assessing customers’ perception of usefulness and ease of use is crucial in anticipating their adoption behaviors and evaluating the value they derive from these technological advancements in the fast-food industry (de Souza and Baldanza, 2018).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

The impact of fast-food restaurant customers’ digital transformation on perceived value and well-being

Helal

2023

JHTT

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Purpose Hospitality businesses are changing digitally to meet customer demands, provide value and stay competitive. Prior hospitality studies examined customers’ technology acceptance rather than digital technology readiness and acceptance. In addition, no studies have explored how restaurant customers’ digital transformation influences hedonic and utilitarian values and customer well-being. Therefore, this study aims to examine how fast-food restaurant customers’ digital transformation (i.e. technical readiness and acceptance) influences their perceived value and well-being. Design/methodology/approach This study provides a conceptual framework with six constructs. The data for this study were collected from fast-food restaurant customers in Egypt using a self-administered questionnaire. Findings According to the findings, customers’ technical readiness for digital transformation in fast-food restaurants substantially impacts their technology acceptance. In addition, customers’ perceived hedonic and utilitarian values are greatly influenced by their acceptance of fast-food restaurant digital technologies, and these perceived values significantly impact customer well-being. Practical implications This study presents several suggestions to improve customers’ readiness for digital transformation in fast-food restaurants and the impact on their technology acceptance and perceived value and well-being. Also, this study’s results could impact fast-food restaurants’ decisions to adopt new digital technologies (e.g. service robots) for their customers. Originality/value The study adds to the existing literature review by attempting to present a comprehensive picture of fast-food restaurant customers’ digital transformation (i.e. technical readiness and acceptance) and its impact on customers’ perceived values. A potential antecedent of fast-food restaurant customers’ well-being was also investigated: perceived hedonic and utilitarian values.

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“…Analiza la influencia de las variables de beneficio (utilidad y satisfacción) y de sacrificio (tecnicalidad y cuota percibida) sobre el valor percibido que conduce a la intención de consumo, que se da por el precio, la satisfacción y utilidad percibida y el costo (Kim, Chan y Gupta, 2007). Es un modelo que se ha utilizado para explicar el comportamiento del consumidor en línea (Wang et al, 2013;de Souza y Baldanza, 2018).…”

Section: Modelo De Adopción Basado En Valorunclassified

Consumo de contenidos digitales: un comparativo entre millennials y centennials

Lomelin¹,

Gutiérrez-Leefmans²,

Rogel³

2022

3C Empresa

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Con el COVID-19, el marketing digital creció exponencialmente, pero para la nueva normalidad será necesario adaptar contenidos considerando los principales segmentos de mercado. Esta investigación analiza las diferencias en el consumo de contenidos digitales entre los millennials y los centennials, considerando el Modelo de Adopción basado en Valor (Kim, Chan y Gupta, 2007) para el desarrollo de una propuesta encaminada al cierre de compras en línea. Se realizó una investigación de campo, descriptiva y cuantitativa, a partir de la aplicación de una encuesta a 573 personas del centro de México entre 18 y 40 años. Los resultados revelan que imágenes, tutoriales y videos cortos tienen un gran potencial por su amplia popularidad. De estos últimos, los centennials los utilizan más para consumo y compra, mientras que los millennials utilizan más los artículos y noticias. Se recomienda que las estrategias de mercadotecnia digital para estas generaciones, intensifiquen el uso de contenido relacionado con imágenes y videos.

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The e-consumer in light of the perceived value theory: A study on the acceptance of mobile commerce

Abstract: Este é um artigo de acesso aberto, licenciado por Creative Commons Atribuição 4.0 Internacional (CC BY 4.0), sendo permitidas reprodução, adaptação e distribuição desde que o autor e a fonte originais sejam creditados.

Cited by 4 publications

References 61 publications

A Study on the Influencing Factors of Mobile Digital Music Selection in Subhealthy People Based on Perceived Value Theory

A Study on the Influencing Factors of Mobile Digital Music Selection in Subhealthy People Based on Perceived Value Theory

The impact of fast-food restaurant customers’ digital transformation on perceived value and well-being

Consumo de contenidos digitales: un comparativo entre millennials y centennials

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