“…Information spreading processes are a basement of viral marketing [1], rumours [2], social and political changes [3], innovation adoption [4] and other initiatives with emotional appeal [5]. Possible types of contents propagated within electronic systems include texts [6], concepts [7], video material [8], images [9] and marketing messages [10]. Research in this area is, among others, related to information flow within the networks [11], factors affecting performance of marketing campaigns [12] and the selection of highly influential nodes [13].…”