The dynamic-transactional approach III: An interim appraisal

Früh, Werner; Schönbach, Klaus

doi:10.1007/s11616-005-0115-7

Cited by 49 publications

(11 citation statements)

References 36 publications

(5 reference statements)

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“…Risk communication has to be adjusted to the specific needs of the people at risk to give them the possibility of judging their own risk situation in an objective way and of making informed decisions according to preparedness and personal safety measures. Therefore, this evaluation takes into account the requirements and the needs of the user group of the general public according to the dynamic-transactional approach (Früh and Schönbach, 1982, 1991. In this approach the users (in our case the general public) and the communicators (in our case the flood related authorities) are both passive and active.…”

Section: Flood Risk Communication and The Dynamictransactional Approachmentioning

confidence: 99%

“…The general public can usually evaluate which flood information is relevant and decide which additional information is sought. The combination of increased information and interest then leads to more favourable conditions for taking up other information in this area (Früh and Schönbach, 1982, 1991. Therefore, the initial message in flood risk communication is very important to gain the interest and attention of the people at risk.…”

Section: Flood Risk Communication and The Dynamictransactional Approachmentioning

confidence: 99%

“…For successful and effective risk communication, and to update flood risk awareness, it is necessary to combine different kinds of communication and information tools to find new, regular, and repeated ways of activating recipients, and to address the different target groups. According to the dynamic-transactional approach, effective risk communication can lead to a high attention level and growing interest in flood topics triggering further information seeking, deeper engagement and growing acceptance (Früh and Schönbach, 2005). With this, well designed and target group specific flood risk communication can help to raise knowledge and preparedness.…”

Section: Conclusion and Recommendationsmentioning

confidence: 99%

See 2 more Smart Citations

Evaluation of flood hazard maps in print and web mapping services as information tools in flood risk communication

Hagemeier-Klose

Wagner

2009

Nat. Hazards Earth Syst. Sci.

136

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Abstract. Flood risk communication with the general public and the population at risk is getting increasingly important for flood risk management, especially as a precautionary measure. This is also underlined by the EU Flood Directive. The flood related authorities therefore have to develop adjusted information tools which meet the demands of different user groups. This article presents the formative evaluation of flood hazard maps and web mapping services according to the specific requirements and needs of the general public using the dynamic-transactional approach as a theoretical framework. The evaluation was done by a mixture of different methods; an analysis of existing tools, a creative workshop with experts and laymen and an online survey.The currently existing flood hazard maps or web mapping services or web GIS still lack a good balance between simplicity and complexity with adequate readability and usability for the public. Well designed and associative maps (e.g. using blue colours for water depths) which can be compared with past local flood events and which can create empathy in viewers, can help to raise awareness, to heighten the activity and knowledge level or can lead to further information seeking. Concerning web mapping services, a linkage between general flood information like flood extents of different scenarios and corresponding water depths and real time information like gauge levels is an important demand by users. Gauge levels of these scenarios are easier to understand than the scientifically correct return periods or annualities. The recently developed Bavarian web mapping service tries to integrate these requirements.

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Section: Flood Risk Communication and The Dynamictransactional Approachmentioning

confidence: 99%

Section: Flood Risk Communication and The Dynamictransactional Approachmentioning

confidence: 99%

Section: Conclusion and Recommendationsmentioning

confidence: 99%

See 1 more Smart Citation

Evaluation of flood hazard maps in print and web mapping services as information tools in flood risk communication

Hagemeier-Klose

Wagner

2009

Nat. Hazards Earth Syst. Sci.

136

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“…Such reciprocal, selfreinforcing media effects processes have been outlined by a number of authors (e.g., Früh & Schönbach, 1982;Klapper, 1960;Knobloch et al, 2005;Slater, 2007). The studies reviewed above built on the assumption that selections foster adherence to gender norms but did not test if that outcome actually occurs.…”

Section: Current Researchmentioning

confidence: 99%

Gendering the Self

Knobloch‐Westerwick

Hoplamazian

2011

Communication Research

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Based on gender schema theory, social role theory, and social-cognitive theory, this study investigated whether biological sex and gender conformity (femininity and masculinity) predict selective exposure to gender-typed magazines and whether this exposure, in turn, reinforces gender conformity. Participants browsed full issues-three women's magazines, three associated with male readers, and three news magazines-while being taped. Before and after browsing, participants indicated their femininity and masculinity. Results show a strong impact of biological sex on selective magazine reading, resulting in gender-typed media use. However, gender conformity also influenced exposure. Moreover, mediation analyses showed that selective exposure to gender-typed magazines had a reinforcing effect on the gendered self-concept.

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“…B. Früh/schönbach 1982Früh/schönbach , 2005. Das zusammenspiel aus den Aktivitäten einer sozialen Bewegung, dem medienöffentlichem Diskurs, dem Handeln politischer Akteure und der politischen Entscheidung am Ende dürfte wiederum bewegungstheoretisch zu modellieren sein (vgl.…”

Section: Abbildung 6: Dynamik Der Varianzanalytischen Logik In Einem unclassified

The thesis of negativity reversal: An experiment on the effects of negativity in print media presentations of politicians and political issues

Scheufele

2008

Pub

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Zusammenfassung: Ausgehend vom deduktiv-nomologischen Erklärungsschema, dem Prinzip der Varianzzerlegung, Klassifikationen von Medienwirkungen und einer Mehr-Ebenen-Heuristik entfaltet der Beitrag eine varianzanalytische Logik zur Modellierung von Medienwirkungen jenseits des einzelnen Rezipienten. Daran lässt sich das Erklärungsdilemma erläutern, vor dem die Wirkungsforschung bei der Analyse von Medienwirkungen auf Meso-und Makro-Einheiten steht. Der Beitrag beschäftigt sich damit sowohl formal-logisch als auch anhand ausgewählter Wirkungsbeispiele (Aktienmarkt, öffentliche Meinung, rechte Gewalt). Das Erklärungsdilem-ma ist ernst zu nehmen. Denn es umfasst Probleme, die z. B. weit über die simple Frage von Individual-und Aggregatdaten hinausgehen. Dazu gehört die Modellierung von Mikro-MakroVerknüpfungen und deren Dynamik, die ihrerseits Folgefragen aufwerfen -etwa die Frage, wo Medienwirkungen aufhören.Schlagwörter: Medienwirkung · Mikro · Makro · Mehr-Ebenen · Dynamik The dilemma of media effects research. A logic for modeling media effects on meso-and macro-level units both in theoretical und methodical respectAbstract: Starting from the deductive-nomological model, the partitioning of variance, several classifications of media effects a multi-level logic, the paper presents a variance-based model of media effects beyond the single recipient. However, when explaining media effects on meso-and macro-level units, media effects research faces a dilemma. The article discusses this dilemma both formally and by using selected examples (stock market, public opinion, right-wing violence). The dilemma of explaining media effects has to be taken seriously since it entails problems going far beyond the simple question of individual and aggregate data. Part of it are the problems of modeling the link between micro and macro-level as well as its dynamics -which raises further questions such as "where do media effects end?".

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The dynamic-transactional approach III: An interim appraisal

Cited by 49 publications

References 36 publications

Evaluation of flood hazard maps in print and web mapping services as information tools in flood risk communication

Evaluation of flood hazard maps in print and web mapping services as information tools in flood risk communication

Gendering the Self

The thesis of negativity reversal: An experiment on the effects of negativity in print media presentations of politicians and political issues

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