In facing a very challenging passage in time, Muslims need to possess a strong self-identity in order to progress together with the contemporary demands without sacrificing sacred religious values. Hence, this study aimed to explore Nursi's ideas related to the instilling of noble values as an element of self-identity. This qualitative study applied the content analysis method to achieve the objectives of the study. The findings showed that applying noble values is important in ensuring that the Islamic society continues to be relevant to its Islamic identity besides helping the country to maintain a level of inter-racial harmony. It also plays a role as an instrument for dakwah, especially for the non-Muslim community.