The differences in the marketability of organic products in Greece and the Czech Republic

Abstract

Th e paper is concerned with the marketability of organic products in Greece and the Czech Republic. We use marketing research in the form of a questionnaire survey to get an understanding of the organic-product shopping patterns in both countries. Th e data collected are then analysed by statistical methods and the diff erences presented between the marketability of organic products in Greece and the Czech Republic. In comparing the results, a chi-square test is used to test for their independence, further using a simple as well as multiple-sample testing of relative frequencies. Based on the results, there are then presented recommendations to producers and traders of organic products to support the popularity of this group of products and thereby to increase the marketability especially among the younger generation of consumers.

The Economic Consequences of Supporting Organic Farms by Public Funds: Case of Poland

“…In addition, research shows that most consumers believe organic products too expensive and difficult to obtain, which also hinders the expansion of organic farming (O'Donovan, McCarthy 2002;Hughner et al 2007;Aertsens et al 2009). Most of the consumers are willing to accept a price about by 10% higher than that of traditional foods (Zámková, Blašková 2013). There is also a trend of farms that leave the organic sector by converting back to conventional methods.…”

A Profile of the Organic Produce Consumer

“…Similarly, Zámková and Prokop (2014) have assessed the consumer behaviour at the organic market in the Czech and Slovak Republic. The differences between the sales of organic food in Greece and in the Czech Republic were analysed by the pair of authors Zámková and Blašková (2013). The research by Apaolaza et al (2018) examined inter alia the association between the consumption of organic food and the health priorities of the respondents.…”

The impact of corporate social responsibility on business competitiveness

“…However, there is an alternative even in this market, which takes the form of ecological production. From the perspective of organically cultivated land, the Czech Republic has one of the best results in the EU; however, it is not even in the top ten for consumption of ecological produce [13]. This is primarily because of the higher price of environmentally friendly products in combination with the strong price elasticity of Czech consumers -as well as their distrust of green products or disinterest in ecological certification [14,15].…”