The Development Strategy of Educational Tourism at Rumah Atsiri Indonesia in the Era of Adapting to a New Normal

Abstract

Rumah Atsiri Indonesia is located in Plumbon Village, Tawangmangu District, Karanganyar Regency, Central Java Province. This study aims to determine the potential and the development strategy of educational tourism at Rumah Atsiri Indonesia in the era of adapting to a new normal. This study used qualitative research method. The data collection technique was done by triangulation, namely a combination of observation, interview, and documentation from various accurate data sources. The data analysis technique used was SWOT analysis. The results of this study indicate that Rumah Atsiri Indonesia with the concept of educational tourism has natural and cultural potentials. The implementation of the CHSE Health Protocols at Rumah Atsiri Indonesia in the era of adapting to a new normal has run smoothly and has received the CHSE Certification label from the Ministry of Tourism and Creative Economy of the Republic of Indonesia. The development strategies of educational tourism at Rumah Atsiri Indonesia are as follows: (a) maximizing the various types of tourist attractions; (b) conducting digital tourism promotion of educational tourism at Rumah Atsiri Indonesia; (c) increasing the quality and quantity of facilities for the visitors; (d) Scheduling annual tourism activities; (e) adjusting the price of products and services with the service quality; (f) increasing the competence of tourism human resources; (g) introducing the various types of plants and their benefits for health; and (h) collaborating with various stakeholders from academia, business, government, community, and media.

Faktor Yang Mempengaruhi Wisatawan Berkunjung Di Rumah Atsiri Indonesia

“…Salah satu pariwisata berbasis pertanian yang ada di Jawa Tengah adalah Rumah Atsiri. Rumah Atsiri ialah bekas pabrik minyak sereh kolaborasi negara Indonesia dengan Bulgaria tahun 1963 yang kemudian direstorasi dan baru dibuka sebagai wisata edukasi untuk umum pada tahun 2018 (Suwarni et al, 2021).…”

Kolaborasi Pemangku Kepentiangan Dalam Pengembangan Daya Tarik Wisata Edu-Tourism Rumah Atsiri Indonesia

“…RAI is a thematic tourist destination that uses the concept of Edu-Tourism (Suwarni et al, 2021). RAI's tourist destination was built in the middle of a former citronella factory in 1963.…”

“…A study conducted by (Suwarni et al, 2020) has identified efforts made by RAI to adopt new habits in RAI. Another study conducted by Suwarni et al, (2021) describes the RAI development strategy during the COVID-19 pandemic. A study on RAI stakeholders has been conducted by (Lutfiyani & Astuti, 2020), which focuses on analyzing public-private partnership (PPP) cooperation in developing the tourism aspect of RAI.…”

Empowering the tourism community in Gunungkidul using English online and on-site coaching

“…Strengthening the competency of human tourism resources is required to prepare better tourist management in this new normal, according to a study done at Rumah Atsiri Indonesia to examine the potential and development strategy of educational tourism in the era of adjusting to a new normal [9].…”