The determinants of recommendations to use augmented reality technologies: The case of a Korean theme park

Abstract

The increased availability of smartphone and mobile gadgets has transformed the tourism industry and will continue to enhance the ways in which tourists access information while traveling. Augmented reality has grown in popularity because of its enhanced mobile capabilities. In tourism research, few attempts have been made to assess user satisfaction with augmented reality applications and the behavioral intention to recommended them. This study uses a quality model to test users' satisfaction and intention to recommend marker-based augmented reality applications. By applying process theory, this study also investigates the differences in these constructs between high-and low-innovativeness groups visiting a theme park in Jeju Island, South Korea. Questionnaires administered to 241 theme park visitors revealed that content, personalized service, and system quality affect users' satisfaction and intention to recommend augmented reality applications. In addition, personal innovativeness was found to reinforce the relationships among content quality, personalized service quality, system quality, and satisfaction with augmented reality.

Embodiment of Wearable Augmented Reality Technology in Tourism Experiences

“…Specifically, previous studies on augmented reality in tourism found that the use of this technology enhances the tourist experience (e.g., Chung et al 2015;Jung et al 2015;Yovcheva et al 2011;. Embodiment relation in technological mediation implies the integration of technology into the user's body schema (Verbeek 2015), augmenting the body's abilities and dispositions to be actualized in everyday experiences.…”

“…Additionally, indoor touristic experiences enhanced with augmented reality are developed in museums, art galleries, and indoor theme parks by overlaying exhibits with additional information through touch-screen displays, smartphones, and/or wearable devices (e.g., Damala, Marchal, and Houlier 2007;Jung, Chung, and Leue 2015;Leue, Han, and Jung 2014;Leue, Jung, and tom Dieck 2015;tom Dieck and Jung 2015;Wojciechowski, Walczak, White, and Cellary 2004). Partnering with Google and GuidiGo (a developer of publishing platforms for guided tours), San Francisco's de Young Museum was among the first to introduce Google Glass-powered exhibition in 2015 (McGee, 2014).…”

User Experience in Mobile Augmented Reality: Emotions, Challenges, Opportunities and Best Practices

“…Aligned with this, Ritsos et al [20] advocated the importance of usability as a key factor for the adoption of MAR applications by users, whereas Jung et al [36] focused on the satisfaction attribute of usability while conducting a study on a marker-based MAR application for tourists. The findings of Jung et al indicated that content, personalized service and system quality affect users' satisfaction.…”

Mobile services adoption in a hospitality consumer context

“…Perceived value, including perceived benefits in the Internet retailing environment, were focused by Carlson et al (2015). Perceived value was also found to drive purchase intention for mobile paid apps (Hsu and Lin, 2015) whereas behavior intentions and recommendations were addressed by Jung et al (2015) regarding the use of augmented reality technologies in theme parks.…”