2018
DOI: 10.1108/ijcthr-04-2017-0041
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Mobile services adoption in a hospitality consumer context

Abstract: Purpose This study aims to present a model drawn on both the extension of the unified theory of acceptance and use of technology (UTAUT2) and the perceived value for explaining consumer behavior toward mobile hospitality services (MHS) from two perspectives: intention to use and recommendation. Design/methodology/approach The partial least square (PLS) was applied to data gathered from 348 validated responses to a survey to test a number of research hypotheses. Findings Results found that the proposed conc… Show more

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Cited by 41 publications
(19 citation statements)
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References 52 publications
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“…Our data supported this hypothesis and reinforced the findings reported in prior literature on internet banking and MPS (Liébana-Cabanillas & Lara-Rubio, 2017). Consumers of hospitality services may experience usage barriers in availing themselves of cashless payment methods due to their low expertise in using such technologies (Ozturk, 2016;Rita et al, 2018).…”
Section: Discussionsupporting
confidence: 90%
“…Our data supported this hypothesis and reinforced the findings reported in prior literature on internet banking and MPS (Liébana-Cabanillas & Lara-Rubio, 2017). Consumers of hospitality services may experience usage barriers in availing themselves of cashless payment methods due to their low expertise in using such technologies (Ozturk, 2016;Rita et al, 2018).…”
Section: Discussionsupporting
confidence: 90%
“…With the popularity of mobile phones, iPads, and other wearable devices, mobile payment provides further convenience for e-commerce in tourism [15][16][17] This is especially true in an internet hot spot country like China, where the population of mobile payment users has exceeded 800 million in 2019 [18][19][20]. Online travel agencies (OTA) have become an important channel to sell hotel services thanks to an enormous amount of information, price comparison, and publication of comments that attract business travelers [21] and tourists.…”
Section: Introductionmentioning
confidence: 99%
“…Third, we explore the mediating role of hedonism between emotional elements (positive emotions, emotional involvement, level of enjoyment) and tourists' desire. The prior research analyzed hedonism in understanding consumers' behavioral intentions in different contexts, such as festivals (Grappi & Montanari, 2011;Gursoy et al, 2006), volunteer travels (Strzelecka et al, 2017) as well as adopting mobile services in hospitality (Rita et al, 2018) but did not explore its mediating role. We contribute by analyzing the mediating role of hedonism on the emotional path of the MGB model: emotional elements → hedonism → desire → behavioral intention.…”
Section: Introductionmentioning
confidence: 99%