The Determinants of Purchase Intention on Counterfeit Sportswear

Xi, Eugene Aw Cheng; Cheng, Kenny Teoh Guan

doi:10.47263/jasem.1(1)03

Cited by 13 publications

(23 citation statements)

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“…Intuitively, one would expect that integrity as a value stands in opposition to positive attitudes and behaviors towards counterfeit luxury products. Indeed, consumers with high levels of integrity indicated that they would not support unlawful activities such as counterfeiting (Phau et al, 2009; Phau & Teah, 2009; Xi & Cheng, 2017). However, the results from empirical research investigating the relationships between integrity and counterfeit purchase behaviors and attitudes provide mixed results.…”

Section: Theoretical Foundations and Hypotheses Developmentmentioning

confidence: 99%

“…Previous research finds that materialistic values positively influence the attitude toward counterfeits (Bhatia, 2018; Eisend et al, 2017; Li et al, 2018; Swami et al, 2009), which can be explained with the fact that counterfeits allow consumers to acquire expensive luxury goods which they would otherwise not be able to afford easily. This effect has been shown to be even stronger in emerging economies where materialistic consumers are facing budget constraints, which in turn increases their positive attitude towards counterfeit products (Eisend et al, 2017; Xi & Cheng, 2017). Hence,H3 Materialism is positively related to attitude toward counterfeit luxury fashion products.…”

Section: Theoretical Foundations and Hypotheses Developmentmentioning

confidence: 99%

“…Furthermore, although extant research has generally acknowledged attitude toward counterfeits as a salient variable affecting non‐deceptive counterfeit purchase behavior (Bhatia, 2018; Eisend & Tarrahi, 2019; Quoquab et al, 2017; Ting et al, 2016; Xi & Cheng, 2017), previous studies have not comprehensively examined the components of such attitudes—effectively missing are theoretically important and managerially controllable constructs that explain why consumers engage in such practices and, in turn, allow for potential company responses. For example, prior studies demonstrate that factors such as integrity (Eisend et al, 2017; Phau & Teah, 2009), materialism (Bhatia, 2018; Yoo & Lee, 2009), perceived quality (De Matos et al, 2007), smart shopper self‐perception (Eisend et al, 2017), subjective norms (Ngo et al, 2020; Thaichon & Quach, 2016), and value consciousness (Randhawa et al, 2015; Ting et al, 2016) may influence attitude toward counterfeit purchase.…”

Section: Introductionmentioning

confidence: 99%

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Non‐deceptive counterfeit purchase behavior of luxury fashion products

Singh

Kastanakis

Paul

et al. 2021

J of Consumer Behaviour

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The luxury fashion industry suffers substantial losses due to non‐deceptive counterfeit purchase behavior. This study extends prior research on such behavior by investigating the factors influencing non‐deceptive counterfeit purchase behavior of luxury fashion goods in India, a country that scores high on collectivism and low on indulgence in regard to Hofestede's cultural dimensions. Specifically, (a) based on the extant literature as well as by (b) adding a novel variable, we theorize and empirically test a model that proposes a more comprehensive attitudinal construct specifically reflective of attitude to counterfeits by incorporating integrity, materialism, risk seeking, price–quality interface, smart shopper self‐perception, and subjective norms as antecedents of attitude towards counterfeit luxury products. Importantly, the paper investigates the mediating role of this comprehensive attitudinal construct in the relationship between intentions to purchase counterfeit and antecedents. The results offer novel theoretical insights that could be also advantageously employed by practitioners to restrain non‐deceptive counterfeit behavior.

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Section: Theoretical Foundations and Hypotheses Developmentmentioning

confidence: 99%

Section: Theoretical Foundations and Hypotheses Developmentmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Non‐deceptive counterfeit purchase behavior of luxury fashion products

Singh

Kastanakis

Paul

et al. 2021

J of Consumer Behaviour

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“…There are two strategies to survey discriminant validity: the first method is given by Fornell and Larcker (1981) the and second method is HTMT criterion. Recent publications that applied PLS-SEM have implied that HTMT method by Henseler et al (2015) is superior to Fornell-Larcker criterion for measuring discriminant validity, as HTMT provides better sensitivity and specificity rate (Rasoolimanesh et al, 2019;Xi & Cheng, 2017). According to criterion, calculated HTMT values less than 0.9 which indicates achievement of discriminant validity (Gold et al, 2001;Henseler et al, 2015;Voorhees et al, 2016).…”

Section: Measurement Model Assessmentmentioning

confidence: 99%

Microfinancial Drivers of Women Empowerment: Do Self-help Group Membership and Family Size Moderate the Relation?

Rai

Shrivastava²

2021

The Indian Economic Journal

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This study aims at developing a model that would assess women empowerment due to microfinance activities and evaluates the moderating role of self-help group (SHG) membership and family size in women empowerment. Factor analysis and partial least square structural equation modelling are employed to meet the objective of the study. Multigroup analysis is used to assess the moderating role of SHG membership and family size. The data are examined using SPSS 22.0 and SmartPLS 3.3.2 software. Findings reveal that the overall empowerment of women who belong to SHG is more influenced by social empowerment due to microfinance, while non-SHG members who have availed microfinance services feel more empowered due to their economic and psychological empowerment. Women with family size of four or less are more empowered due to their economic and social empowerment, while psychology played a more significant role in women with family size of more than four. The government and microfinance institutions (MFIs) should organise more awareness programmes to help women avail the microfinance services so that the economic activities conducted by them can lift the country’s economy. Women should be motivated to joins SHGs to reduce the chances of domestic violence and to increase their social holding.

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“…They believe that worldly goods are a source of joy due to which materialistic individuals have a favorable attitude towards buying (Davidson, Nepomuceno & Laroche, 2019). Materialistic individuals have higher purchase intentions towards prestigious brands as they would help them associate with the elite class (Singh & Sahni, 2019;Xi & Cheng, 2017). Consumers learn materialistic values from family, friends, and social media.…”

Section: Materialism and Purchase Intentionsmentioning

confidence: 99%

Antecedents of Attitude towards Advertising of Controversial Products in Digital Media

Yaseen¹,

Saeed²,

Mazahir³

et al. 2020

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The promotion of controversial products on digital media has become a challenge for marketers as consumers of different ethnicities and cultures access web media. Therefore, the study has examined the impact of advertising’s antecedents on consumers’ attitude and their effect on purchase intentions. The study has also considered the mediating roles of attitude towards purchase intentions. The population for this study comprises of adult female digital media users. We collected data from 400 female respondents via the online survey method. The results suggest that hedonic value, falsity, and materialism directly impact attitude towards the advertising of controversial products. Further, hedonic value and materialism also affect purchase intentions. We also found that advertising attitude mediates the relationship between hedonic value, falsity, materialism, and purchase intentions. The study’s empirical results will help design appropriate marketing strategies, especially in the context of controversial products. Future research may extend the model by incorporating other factors and testing their efficacy in different regions and cultures.

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The Determinants of Purchase Intention on Counterfeit Sportswear

Cited by 13 publications

References 0 publications

Non‐deceptive counterfeit purchase behavior of luxury fashion products

Non‐deceptive counterfeit purchase behavior of luxury fashion products

Microfinancial Drivers of Women Empowerment: Do Self-help Group Membership and Family Size Moderate the Relation?

Antecedents of Attitude towards Advertising of Controversial Products in Digital Media

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