The determinants of online shopping: building communication with customers in an online dimension

Radionova, Elina; Batraga, Anda; Salkovska, Jelena

doi:10.22616/esrd.2019.093

Cited by 3 publications

(4 citation statements)

References 5 publications

(1 reference statement)

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“…The internet has significant importance, especially in e-commerce. Online shopping not only helps people use their money and time efficiently, but also helps them use the whole shopping process more effectively (Radionova-Girsa et al, 2019). In our country, while the percentage of individuals ordering or purchasing goods or services on the internet for personal use was 18.4% in 2015, it went up to 29.3% in 2018 and34.1% in 2019 (TurkStat).…”

Section: Online Shopping Attitudes 119mentioning

confidence: 80%

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Determinants of online shopping attitudes of households in Turkey

Karaaslan¹

2021

JM2

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Purpose Online shopping is expected to continue without slowing down because of the advantages that it presents to consumers in the digitalising world. This study aims to determine the factors regarding the social and environmental indicators and the demographical and economical factors that affect the online shopping tendencies of households in Turkey. The results of this research can be used to review the online shopping strategies by the decision-makers. Design/methodology/approach In this study, the cross-sectional data acquired from the Household Budget Research survey, which has been conducted by the Turkish Statistical Institute between 2015 and 2018, is used. In this data set consisting of 11,491 in 2015, 12,096 in 2016, 12,166 in 2017 and 11,828 in 2018, a total of 47,581 data from the households that are 15-year-old and older are used. To determine the factors affecting the online shopping behaviour of households, binary logistic regression and binary probit regression analyses are applied. As a result of these analyses, it has been decided that the most suitable model is the binary probit regression model. Findings According to the analysis results, it has been detected that factors such as educational status, age, marital status, employment status, income, life assurance ownership, credit card usage, automobile ownership and the year of the survey affect the online shopping behaviour of households. Practical implications In this study, factors affecting the tendency to do online shopping, which has gained big importance particularly with the COVID-19 pandemic, are determined. In Turkey, households’ tendency to do online shopping is affected by the demographical and economical factors and by the factors related to the social and environmental indicators. Determination of the effects of these factors has been a guide for the decision-makers and policymakers in explaining the tendency to shop online and creating a competitive advantage. Originality/value In this study, data consisting of a total of 47,581 observations, which has acquired from the Household Budget Research survey conducted by the Turkish Statistical Institute between 2015 and 2018, are used by applying a weighting process, and no study that is as comprehensive and inclusive as this study has been found in the literature, e-commerce that has become prevalent with the help of technological progress and changing habits in the past years is continuing to become prevalent more increasingly particularly after COVID-19 pandemic. Therefore, the value of this study underlies its contribution to e-commerce awareness.

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Section: Online Shopping Attitudes 119mentioning

confidence: 80%

“…Determinants of online shopping were studied by Radionova-Girsa et al (2019). A survey was conducted in the research.…”

Section: Literature Reviewmentioning

confidence: 99%

Determinants of online shopping attitudes of households in Turkey

Karaaslan¹

2021

JM2

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“…E-commerce is a multi-dimensional phenomenon, as many research areas cover it. Consider it for the economics point of view it is necessary to point such aspects as e-commerce quality measurement (Sá et al, 2016;Subramanian et al, 2014), e-commerce customer behavior (Alshibly & Chiong, 2015;Madlberger & Matook, 2017;Radionova-Girsa et al, 2019;Bugshan & Attar, 2020) or being nowadays B2B model (Pabedinskaitė & Davidavičius, 2012;Agnihotri et al, 2016).…”

Section: E-commerce As the Economic Phenomenonmentioning

confidence: 99%

E-Commerce From the Customer Panel: The Phenomenon of the Pandemic Increase and Future Challenge

Jasińska-Biliczak

2022

Business, Management and Economics Engineering

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Purpose – the purpose of the article is to present the customers (the auction site’s users) perception of the opportunities provided by e-commerce, especially increasing its meaning during the pandemic conditions and to conclude the ways of e-commerce development in the future. Research methodology – the methodology was based at desk research and the survey conducted in April 2021 among online users of Allegro on-line platform by the one of the basic quantity methods, the CAWI method (by the questionnaire survey) supported by statistic method. Findings – the increasing role of e-commerce in people’s lives as well as the pandemic increasing e-commerce growth effect, it can therefore be crucial for the country’s market position and its developmental perspectives. Some customers habits, especially greater savings regimes, more careful approach to spending, but also on-line shopping, will stay with them even after the pandemic. Research limitations – the research is limited to the leading, but one, on-line platform one of the TOP-10 on-line platforms however, because of the market coverage, it is representative for the examined branch. Other limitation is the pandemic period which may present the data characteristic only for this time. Practical implications – nowadays, especially developed by the pandemic and lockdown all over the world, the e-trade has spread its development. The practical implication may be using the results of the research in practice by the on-line shops owners/managers. Originality/Value – the value of the study is the realistic approach while attempting to provide a clear view of the overarching picture of the e-trade and directions of its development, especially after pandemic experience. The originality also is that the research conducted not only It has also shown that online commerce transactions are conducted not only at young people probe, but at the probe representative for whole society, including elderly people. The study fulfils the gap at e-commerce research due to the often proclaimed lack of attitude of older people towards e-commerce or pointing them as the age group’s digital exclusion.

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“…The stakeholder approach means that the main goal of the company is to generate profit not only for owners, but also for other stakeholders. Freeman believes that the theory of stakeholders is inextricably intertwined with the theory of entrepreneurship, since the entrepreneurial spirit itself involves the task of figuring out how to satisfy the needs of customers (Radionova-Girsa et. al., 2019), suppliers, employees, society and financiers, which indicates the common interest of the parties involved.…”

Section: Introductionmentioning

confidence: 99%

Social Entrepreneurship and Employment Challenges of Persons With Mental Disabilities

Anca¹,

Sloka²

2020

International Scientific Conference "New Challenges in Economic and Business Development – 2020: Economic Inequality and Well-B

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In developed countries there is a valuable experience how to include people with disabilities into society: involve in several activities and let them know as people valuable for the society. More and more academic research is devoted to those aspects as well as public policy is developed to create and support social entrepreneurship. Aim of the paper is to analyse findings and good practice of employment of people with mental disabilities in several countries and analyse the situation and possible developments on employment of people with mental disabilities in Latvia. Tasks of research: 1) analyse results of academic findings on good practice and challenges in employment of people with mental disabilities wold-wide; 2) analyse the developments and trends on employment of people with mental disabilities in Latvia; 3) propose possible development scenarios on employment of people with mental disabilities in Latvia. Research methods used in research: scientific publications analysis; analysis of legislative documents on employment of people with mental disabilities, analysis of statistical data on employment of people with mental disabilities. Research results have shown that in recent years many important steps in employment of people with mental disabilities in Latvia has been reached but there are some difficulties in realise of sustainability in this aspect.

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The determinants of online shopping: building communication with customers in an online dimension

Cited by 3 publications

References 5 publications

Determinants of online shopping attitudes of households in Turkey

Determinants of online shopping attitudes of households in Turkey

E-Commerce From the Customer Panel: The Phenomenon of the Pandemic Increase and Future Challenge

Social Entrepreneurship and Employment Challenges of Persons With Mental Disabilities

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