2021
DOI: 10.1108/jm2-04-2021-0101
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Determinants of online shopping attitudes of households in Turkey

Abstract: Purpose Online shopping is expected to continue without slowing down because of the advantages that it presents to consumers in the digitalising world. This study aims to determine the factors regarding the social and environmental indicators and the demographical and economical factors that affect the online shopping tendencies of households in Turkey. The results of this research can be used to review the online shopping strategies by the decision-makers. Design/methodology/approach In this study, the cros… Show more

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Cited by 18 publications
(14 citation statements)
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“…With the development and popularity of Internet technology [16,17], China's online shopping market continues to develop rapidly, and shopping websites are built in more diverse forms and styles, with richer functions [18]. Most shopping websites are equipped with rich product categories, beautiful pictures, clear site navigation, intelligent site search, and other elements [19].…”
Section: Introductionmentioning
confidence: 99%
“…With the development and popularity of Internet technology [16,17], China's online shopping market continues to develop rapidly, and shopping websites are built in more diverse forms and styles, with richer functions [18]. Most shopping websites are equipped with rich product categories, beautiful pictures, clear site navigation, intelligent site search, and other elements [19].…”
Section: Introductionmentioning
confidence: 99%
“…In this study, the age variable was included in the model as a qualitative variable. The inclusion of age as a qualitative variable in the model allows for a more detailed examination of its variation across age groups 84 85. Most people complete their education at an early age and continue it throughout their adult lives 86.…”
Section: Methodsmentioning
confidence: 99%
“…In addition, the use of e-commerce varies according to the education level of individuals in Türkiye, and that the propensity towards e-commerce increases as education level rises [ 26 ]. As a result of another study conducted with households in Türkiye, it was determined that factors such as education, age, marital status, employment status, income, life insurance ownership, credit card usage, automobile ownership, and the year of the survey affect households’ online shopping behavior [ 65 ]. Working women with a higher level of education, who reside in urban areas, and who have smaller families are more likely to use the internet and purchase supplies online.…”
Section: Literature Reviewmentioning
confidence: 99%