As the development of sports industry, new business type is also a breakthrough in the development of new urbanization, and it will become a new economic point to promote economic development in the future. In this paper, the “Jewel” model is utilized to dissect the records that influence the center competitiveness of humble communities with sports characteristics, and the loads of the files are examined, and the principal component analysis (PAC) is utilized to build the evaluation model of the center competitiveness of unassuming communities. Finally, a “factor model” is constructed for evaluation. Through the quantitative analysis of the influencing factors, the index system is formed, which is composed of 6 first-level indicators, 23 second-level indicators, and 45 third-level indicators, including environmental resources, characteristic industry competitiveness, infrastructure competitiveness, overall layout, government support, and funding sources. Furthermore, this carries on the weight examination to the list, as per the investigation result advances the idea for the future improvement of the games trademark town, and gives the premise to the improvement of the games trademark town.