Abstract:Attempts have been made to explore the impact of Information Communication Technology (ICT) on the entire gamut of the library and information sector and to conceptualise the transformation of conventional libraries into Web 2.0, Library 2.0 and Librarian 2.0, which will bring a changing scenario to the information industry. In the last few years, discussion and debate about the 'core competencies' needed by Librarian 2.0 have appeared in the academic environment. This investigation aims to identify the key sk… Show more
“…Over the past three decades, libraries have embraced marketing to improve library services and create stronger contacts with the user community (Garoufallou, Siatri, Zafeiriou and Balampanidou, 2013;Garoufallou, Zafeiriou, Siatri and Balapanidou, 2013;Siddike et al, 2015) so as to increase library use, enhance the value and image of the library, provide user education, and change user perceptions (Al-Daihani and AlAwadhi, 2015). Library 2.0, which is a model for modern library services that focuses on user-centered change and participation, has significantly changed the types of interactions between libraries and their users (Ghuloum and Buabbas, 2016). Further, as technological developments have led to the increased use of internet services, academic libraries have begun to embrace social media to better engage with various community groups outside the physical library walls to ensure that resources and services are more accessible and user friendly (Harrison et al, 2017).…”
Article information:To cite this document: Suha AlAwadhi, Sultan M. Al-Daihani, (2018) "Marketing academic library information services using social media", Library Management, https://doi.
“…Over the past three decades, libraries have embraced marketing to improve library services and create stronger contacts with the user community (Garoufallou, Siatri, Zafeiriou and Balampanidou, 2013;Garoufallou, Zafeiriou, Siatri and Balapanidou, 2013;Siddike et al, 2015) so as to increase library use, enhance the value and image of the library, provide user education, and change user perceptions (Al-Daihani and AlAwadhi, 2015). Library 2.0, which is a model for modern library services that focuses on user-centered change and participation, has significantly changed the types of interactions between libraries and their users (Ghuloum and Buabbas, 2016). Further, as technological developments have led to the increased use of internet services, academic libraries have begun to embrace social media to better engage with various community groups outside the physical library walls to ensure that resources and services are more accessible and user friendly (Harrison et al, 2017).…”
Article information:To cite this document: Suha AlAwadhi, Sultan M. Al-Daihani, (2018) "Marketing academic library information services using social media", Library Management, https://doi.
“…While new technologies have added value to library services by presenting new modes of collecting, storing, retrieving and providing information, they have also brought new challenges and aggravated some of the challenges that faced libraries before (Emmanuel and Sife, 2008). Ghuloum and Ahmed (2011) have indicated that several factors such as financial factors, technological factors, human factors and cultural factors may be a barrier in ensuring utilization of ICTs. These have included such factors as a lack of sufficient funds to support the purchase of the technology, lack of qualified library professionals, lack of motivation and need among librarians to adopt ICT in their daily operations (Ani et al, 2005;Starr, 2006).…”
Section: Adequacy Of Information Materialsmentioning
This study aimed at investigating the Effect of adequacy of information resources on user satisfaction at Pwani University library. The research design employed in this study was mixed methods. The key informants for the study were the library staff. The population of this study comprised of lecturers and students of Pwani University. This study used both probability and non-probability sampling techniques namely stratified sampling, simple random sampling, purposive as well as convenience sampling. The study sample comprised of 265 study participants. Data was collected using questionnaires and interview schedule. Data was analyzed descriptively using Statistical Package Social Sciences version 22 and presented in the form of tables and graphs. Qualitative data was analyzed and presented thematically. The study findings indicated that adequacy of information resources on user satisfaction at Pwani University library had positive effect on user satisfaction. Using regression analysis, the coefficient of determination, the R 2 , was 0.400 indicating a 40% of variance attributed to effect of services offered and user satisfaction at Pwani University Library. The study therefore concluded that library should always focus on user satisfaction, have all essential services under respective sections and departments, understand the need of its users and measure their level of satisfaction and have quality and adequate information materials both in print and soft. The study further concluded that libraries should always provide strategies and way forward to improve its services at all time and make sure that the users are satisfied. The study recommended the following that Library should develop an information marketing strategy to create awareness about library resources and services among students and research scholars, Infrastructure resources should be enhanced for proper utilization of e-resources and services in the library, that management of Pwani University library should seek audience with the academic staff on what the library should provide and that Pwani University library management should organize in-house training for staff to further improve the quality of their services
“…Pwani University Library their various operations with information retrieval systems are being designed to suit the needs of end users as well as to simplify the process. The ICTs as used in academic libraries attempts to deliver numerous applications such as wide-area network applications, local area networks, online information services (the Internet), online databases, library databases, CD-ROMs, online access catalogues, retrieval networks, digital online archives, mainframe computers, microcomputer labs, and other digital content services (Ghuloum and Ahmed, 2011). With the advent of computers and telecommunications technologies, libraries and information services can now provide access to these resources through workstations such as personal computers (PCs) and terminals that are in patrons 'offices, as well as in the library building.…”
Section: Library Services User Satisfaction Atmentioning
confidence: 99%
“…One of the major search engines Alta Vista has reported in 2008 that it has indexed 60 million Web pages. By 2012 the number of Web pages indexed by this search engine has leaped to more than 100 million (Ghuloum and Ahmed, 2011). Technology has resulted in convergence of two movements in the libraries affecting information access, namely: New forms of information; and new technologies that have transformed library holdings.…”
Section: Library Services User Satisfaction Atmentioning
This study aimed at investigating the Effect of Library Services on the User Satisfaction at Pwani University Library. This research was guided by the value expectancy theory (VET) that was proposed by Martin Fishbein in 1970. The research design employed in this study was mixed methods. The key informants for the study were the library staff. The population of this study comprised of lecturers and students of Pwani University. This study used both probability and non-probability sampling techniques namely stratified sampling, simple random sampling, purposive as well as convenience sampling. The study sample comprised of 265 study participants. Data was collected using questionnaires and interview schedule. Data was analyzed descriptively using Statistical Package Social Sciences version 22. Qualitative data was analyzed and presented thematically. The study findings indicated that all services offered at Pwani Library had positive effect on user satisfaction. Using regression analysis, the coefficient of determination, the R 2 , was 0.400 indicating a 40% of variance attributed to effect of services offered and user satisfaction at Pwani University Library. The study therefore concluded that library should always focus on user satisfaction, have all essential services under respective sections and departments, understand the need of its users and measure their level of satisfaction and have quality and adequate information materials both in print and soft. The study further concluded that libraries should always provide strategies and way forward to improve its services at all time and make sure that the users are satisfied. The study recommended the following that Library should develop an information marketing strategy to create awareness about library resources and services among students and research scholars, Infrastructure resources should be enhanced for proper utilization of e-resources and services in the library, that management of Pwani University library should seek audience with the academic staff on what the library should provide and that Pwani University library management should organize in-house training for staff to further improve the quality of their services.
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