Marketing academic library information services using social media

Abstract

Article information:To cite this document: Suha AlAwadhi, Sultan M. Al-Daihani, (2018) "Marketing academic library information services using social media", Library Management, https://doi.

Cultural Construction of University Library in Mobile New Media Era

“…Findings demonstrate the importance of strategy and interactivity via social media for generating new connections with library users In so doing, we have formed a community that has shown new interest in social media content published by the library [6]. As Ramsey and Vecchione (2014) experimented with the use of new social media tools at the Albertson Library at Boise State University by collaborating with units outside the library [7]. Conclusion Social media usage is essential in academic libraries as it will help library staff keep themselves abreast of new innovations in their career and further helps to provide services that will meet the varying needs of their patrons [8].…”

Marketing and Promotion of E-journal in Academic Libraries in Tanzania

“…The only weakness with these methods is that many students do not visit the library homepage [20]. Academic libraries are also increasingly using Web2.0 tools such as social media, Twitter, blogs, wikis, You Tube and Facebook to market their services [35] [33] [36][37][38][39][40][41][42][43] and [44]. By using You Tube, libraries attach videos to market their e-services.…”

#LibraryLife: A quantitative analysis of social media usage, content, and engagement at the Vancouver Public Library

“…Social media is a practical, low-cost method by which libraries can disseminate information as well as foster community engagement. Previous studies surrounding the use of social media in libraries have explored various aspects such as content (Shiri & Rathi 2013;Anderson 2015;Mon & Lee 2015;Joo et al 2018;Xie & Stevenson 2019;Joo et al 2020), stakeholder perceptions (Abidin et al 2013;Anwyll et al Winter 2013;Winn et al 2015;Cavanagh 2016;Shafawi & Hassan 2018;AlAwadhi & Al-Daihani 2019;Jones & Harvey 2019;Budu et al 2020;Pashootanizadeh & Rafie 2020;Williams et al 2021), and effective use strategies (Anwyll et al Fall 2013;Harmon & Messina 2013;Ramsey & Vecchione 2014;Smeaton & Davis 2014;Stone 2014;Valenza et al 2014;Mon 2015;Zou et al 2015;Peacemaker et al 2016;Rossmann & Young 2016;Bickford 2017;Gow 2017;Guevara 2018;Woodworth 2018;Fonseca 2019;Trucks 2019;Chaputula et al 2020). However, the majority of this literature has limited its focus to social media in the general sense or to individual platforms; thus, very little has been done to investigate and compare libraries' use of multiple platforms, particularly in-depth.…”