2004
DOI: 10.1504/ijmc.2004.005163
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The Compass Acceptance Model for the analysis and evaluation of mobile services

Abstract: User acceptance is increasingly regarded as a critical success factor for mobile services. Although several acceptance models exist and help to increase understanding the different influencing factors on user acceptance, they are not suitable to support the development of mobile services. The paper introduces the Compass Acceptance Model (CAM), which is especially designed for the analysis and evaluation of the user acceptance for mobile services. Fundamental design criteria are the applicability during the wh… Show more

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Cited by 77 publications
(50 citation statements)
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References 6 publications
(5 reference statements)
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“…One of the important elements of mobile technology is portability. It is a big advantage of mobile payment service to provide consumers the ability to use the services wherever and whenever they want and compared to traditional payment methods (Amberg, Hirschmeier, & Wehrmann, 2004). The new mobile payment method is flexible to use regardless of time and space and has a great fit in today's mobile and active lifestyle.…”
Section: Mobilitymentioning
confidence: 99%
“…One of the important elements of mobile technology is portability. It is a big advantage of mobile payment service to provide consumers the ability to use the services wherever and whenever they want and compared to traditional payment methods (Amberg, Hirschmeier, & Wehrmann, 2004). The new mobile payment method is flexible to use regardless of time and space and has a great fit in today's mobile and active lifestyle.…”
Section: Mobilitymentioning
confidence: 99%
“…In the Compass Acceptance Model, TAM was extended to include perceived mobility and perceived costs to analyze and evaluate user acceptance of mobile services (Amberg, 2004). This model was used to verify user perception concerning user acceptance and better understand the types of users and the implication of service design.…”
Section: Tam Extensionsmentioning
confidence: 99%
“…This model was used to verify user perception concerning user acceptance and better understand the types of users and the implication of service design. The application of CAM can be used to determine both the product development cycle and the product life cycle (Amberg, 2004).…”
Section: Tam Extensionsmentioning
confidence: 99%
“…Prior literature shows that Unified Theory of Acceptance and Use of Technology (UTAUT) is well suited to explain the adoption of technology related services (Amberg et al 2004;Chen et al 2007;Hung and Chang 2005;Mallat et al 2008). The main argument of UTAUT is that there are three variables (i.e., performance expectancy, effort expectancy and social influence) (Venkatesh et al 2003).…”
Section: Byod Adoption and Utautmentioning
confidence: 99%