The Commodification, Spatialization and Structuration of Social Media in the Indonesian Cyber Media News

Abstract

This research aims to uncover the commodification, spatialization, and structuration of Social Media within Cyber Media News in Indonesia. A critical perspective was used to conduct the study using a case study method. Through the use of Vincent Mosco political economy theory of media, the authors conclude that <em>Tribunnews.com</em>, the cyber media news, and the object of this research, makes social media a commodity and a content distribution channel, by involving all parts of the newsroom to utilize social media (structuration). The commodification of content is carried out by making information on social media an initial source for news production. Audience commodification by using the followers of social media accounts as a source of income. This was achieved by offering social media accounts to the advertisers to put their advertisement on official social media accounts. Through the use of social media, journalists are used by <em>Tribunnews.com</em> for profit. Utilization is carried out by distributing journalists’ work to social media, and to other cyber media news included in the media group—without providing additional wages. Spatialization was carried out by using social media as a means of news distribution or amplification. The goal is to reach readers who mostly get their information through the Internet, including through smartphones and social media. Structuration achieved through the formation of a team dedicated to managing the use of social media in the production and distribution of news.

Pelatihan Pengenalan dan Pemanfaatan Media Sosial Untuk Meningkatkan Penjualan Hasil Hidroponik Karang Taruna dan Warga RW 03 Desa Sumber Jaya, Kecamatan Tambun Selatan, Kabupaten Bekasi

“…Melalui buku yang di tulisnya, Nasrullah menjelaskan terdapat adanya enam kategori besar yang membagi-bagi jenis media sosial. Kategori tersebut antara lain adalah Sosial Networking, Blog, Microblogging, Media sharing, Sosial Bookmarking, dan Wiki (Muslikhin et al, 2021).…”

Objektivitas Tiga Media Siber Indonesia: Studi Konten Berita Konflik Israel-Palestina

“…Namun, dua dekade setelah reformasi, media di Indonesia semakin dipengaruhi oleh kapital ekonomi yang artinya media menjalankan praktik jurnalisme didominasi oleh kepentingan untuk mendapatkan keuntungan ekonomi (Prawira, 2019;Tapsell, 2012). Media di Indonesia menerapkan berbagai praktik mendasarkan pada motivasi ekonomi, diantaranya; praktik pengaplikasian search engine optimisation-SEO (Eddyono, 2020), praktik native advertising (Pasandaran & Mutmainnah, 2020), komodifikasi dan pemanfaan media social (Muslikhin et al, 2021). Media menerapkan keberimbangan semu ketika memberitakan perhelatan politik seperti pemilihan kepala daerah.…”

Theorization the Use of Podcasts as an Alternative Medium of Da’wah and Its Impact on the Audience: The Case of Indonesia

“…Mosco (2009) explains that commodification is the process of changing or converting the value of goods into exchange rates. There are three types of commodification in the media industry: content commodification, audience commodification, and the commodification of media workers (in Muslikhin et al, 2021). Furthermore, according to Mosco (2009), spatialization is related to the extent to which the media can present their products to an audience within space and time constraints.…”

“…Finally, structuring is described as the process by which social structures are upheld by social agents, which later become part of the structure and act to serve other parts. This structure explains the relationship of ideas between community agents, social processes, and social practices (in Muslikhin et al, 2021). The definition and three entrances of political economy theory can be used not only for the media industry with a certain organizational structure but in other words, it can be personally controlled by anyone.…”

“…effort to control his followers by means of spatialization. According to Mosco (2009), spatialization is related to the extent to which the media can present their products to an audience within space and time constraints (in Muslikhin et al, 2021). There are two types of spatialization, namely vertical and horizontal.…”