The Choice of the Form of Representation in Multinational Banking: Evidence from Spain

The paper deals with the factors that led to the great penetration of Greek banking sector in South Eastern Europe during [2000][2001][2002][2003][2004][2005][2006][2007]. We investigate the validity of the follow the customer hypothesis. Based on the eclectic theory, after controlling for ownership advantages, we found that host country conditions, opportunities in the host financial markets and risk conditions are proved to be significant determinants. Our findings indicate that although follow the customer hypothesis does exist, the utilization of location advantages can better explain Greek banks' expansion.

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The Choice of the Form of Representation in Multinational Banking: Evidence from Spain

Cited by 4 publications

References 19 publications

Enhancing bank performance through branches or representative offices? Evidence from European banks

Enhancing bank performance through branches or representative offices? Evidence from European banks

Effect of operating multiple affiliates on the performance of subsidiaries in the same host country

The Determinants of the Foreign Banks' Expansion in South Eastern Europe: Do Greek Banks Still Follow Their Customers Abroad or Not?

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