“…Several authors (Beritelli et al, 2015;Steiner, 2015;Beritelli et al, 2019;Klimek, 2019) consider the St. Gallen Model for Destination Management correct for destination management based on tourism flows, therefore, our study was focused on developing the 3 rd generation DMO according to tourism flows via the St. Gallen Model. Through the survey, we also confirmed the opinions of the authors UNWTO (2018), Bowen and Sotomayor (2022), Wagenseil, Wyss and Huck (2022), according to which strategic planning from the DMO position is one of the pillars of the sustainable tourism development, on the basis of which we propose the creation of one DMO for the researched region. The creation of one DMO can also support the cooperation of stakeholders in the destination, which we consider to be a key aspect for success in the tourism market, similar to the authors Roxas, Rivera and Gutierrez (2020), Errichiello and Micera (2021), González-Torres, Rodríguéz-Sánchez and Pelechano-Barahona (2021).…”