A Comparison of Official Tourism Websites in Tuscany Region and Istria County Using Topic Modelling
Valentina Marchi,
Katarina Lovrečić,
Kristina Brščić
Abstract:Purpose – The aim of this study is to explore the textual and visual contents of official tourism websites of Tuscany Region (Italy) and Istria County (Croatia) to understand how destinations from different countries, but with similar characteristics, promote their tourism offer to an international audience. Methodology – A total of 185 web pages from the official tourism websites of Tuscany Region (n. 98 webpages) and Istria County (n. 87 webpages) were analysed. To explore the characteristics of tourism offe… Show more
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