The Cadbury Controversy: Blessings in Disguise?

Musa, Nurhafilah; Muslim, Nazri; Omar, Mohd Fakaruddeen Che; Husin, Asmak

doi:10.1007/978-981-10-1452-9_9

Cited by 7 publications

(7 citation statements)

References 1 publication

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“…The controversy crisis occurred on 23 rd May 2014, when a laboratory test report was leaked, it showed that two Cadbury Dairy Milk products contained porcine DNA (Musa, Muslim, Omar & Husin, 2016). On the second day, the Malaysia Ministry of Health confirmed the finding of the report.…”

Section: Crisis That Cadbury Have Gone Throughmentioning

confidence: 94%

Cadbury Malaysia Porcine DNA Case: Lessons from Crisis Management and Cultural Perspectives

Chan

2020

MJSSH

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Crises are inevitable and it can be happened at any point of the organization process. Thus, it is worthwhile for the organization to identify the early plan of issue or potential risk occurring within organizations as it is not easy to win the reputation warfare. Thus, this paper aims to review the Cadbury Porcine DNA case that happened in Malaysia from the perspective of crisis management and cultural approaches. The discussion of the case surrounded on the chronology of the case, crisis communication and management strategies carried out by Cadbury and lessons learned from it. This has called upon the management, especially the public relations or corporate communication department to look into it to form a strategic solution to safeguard the organization’s reputation when the crisis strike.

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Section: Crisis That Cadbury Have Gone Throughmentioning

confidence: 94%

Cadbury Malaysia Porcine DNA Case: Lessons from Crisis Management and Cultural Perspectives

Chan

2020

MJSSH

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“…The incident also revealed systemic loopholes within the halal supply chain, since the confiscated amount of forged halal meat is skyrocketing derailing consumers' trust and perception towards halal certification itself. To date, it can be considered one of the biggest incidences of food crime in Malaysia's history that caught international attention after the case of Cadbury in 2014 (Musa et al, 2016).…”

Section: Emerging Threats In Halal Food Ecosystem During Covid-19mentioning

confidence: 99%

Direction of Food Defence in Post COVID-19 Era for Malaysia’s Halal Ecosystem

Razak¹,

Ramli²

2022

JCIS

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The pandemic of COVID-19 has stricken the world economy significantly since its first outbreak. This also affected the Malaysian economy where many businesses have halted their operation due to the outbreak as well as movement restriction order (MCO) issued by the government. Nevertheless, the condition in Malaysia is seemingly improved since the vaccination programme set by the government has reached a 78.9% vaccination rate of the total population by the first quarter of the year 2022. Currently, the Malaysian government has now in the transition from the pandemic phase to endemic phase and relaxed the imposition of restrictions that were previously enforced. This allows business operation to regain their grip in the post COVID-19 era. Despite the fragility of the supply chain particularly within the halal ecosystem, a vital aspect that is almost neglected is the encroaching food crime incidents, and the food defence approach which encompasses the protection of food supply chain against intentional contamination is still on high alert. The incidence of meat cartel in late 2020 has warned that food crime is not seizing nor hindered its operation. Therefore, a robust approach needs to be addressed to defend the food supply chain, and more importantly the halal ecosystem. Therefore, this study is carried out to examine the future direction of food defence in the post COVID-19 era in Malaysia. This study utilizes library research to collect the data by using online databases such as Google Scholar, Emerald, Science Direct and SCOPUS. This study also presents strategies for reinforcing the integrity of the food supply chain against the threat of intentional contamination from the perspective of the halal ecosystem.

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“…From the halal perspective, the proximate incident that we can highlight here is Malaysia's 2014 Cadbury chocolate incident. Though the exact cause of contamination is unknown or at least several reports have been classified it as crosscontamination (Bernama, 2014), the implication of this incident towards Muslim consumer in Malaysia in terms of social, as well as psychological, political, and economy is obviously outrageous (Nurhafilah, 2016) throughout the nation. This incident is unprecedented in Malaysia, and the situation that involved the threat of deliberate contamination, especially food terrorism will be catastrophic if not worse.…”

Section: Proposing New Concept: Halal Food Terrorism (Hft) and Halal mentioning

confidence: 99%

The potential of food terrorism towards halal ecosystem

Razak¹,

Ramli²,

Jamaludin³

2020

Food Res.

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The approaching of megatrend 2050, challenges have emerged in the food sector and it is predicted that main issues would be the shortage of food supply and food contamination. In parallel to the Food and Agricultural Organization (FAO), that by 2050, with the increasing human population, the food supply would be affected as the sources are inadequate to cater. This crisis requires a comprehensive solution -necessitate a better food security policy, food safety and food defence. In other words, a focused policy that deals with safe food ecosystem must be implemented and strengthen by relevant authorities. In the Malaysian context, the National Safety Policy (2017) outlined the security assurance for the nation's food supply under Strategy 17. However, the focus of the policy is only on the preparedness of rice commodity that needs to be adequate, whereas, newer threats is making their way beyond that scope. Therefore, this review will discuss the potential of food terrorism, its concept and implication within the halal ecosystem. To achieve this objective, this study is qualitatively carried out by utilizing fully library research relating to food terrorism. The data is being analysed to conclude the findings. Based on the study, we found that food terrorism is indeed a real threat jeopardizing consumer safety, and moreover, causing negative implications towards the local, regional and global halal ecosystem. Therefore, proactive measures needed to be taken to ensure the security of food and this aligned with the objective of sharia to preserve human's life by having adequate, nutritious, halal and safe food.Recently, the cases of chemical contamination of

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The Cadbury Controversy: Blessings in Disguise?

Cited by 7 publications

References 1 publication

Cadbury Malaysia Porcine DNA Case: Lessons from Crisis Management and Cultural Perspectives

Cadbury Malaysia Porcine DNA Case: Lessons from Crisis Management and Cultural Perspectives

Direction of Food Defence in Post COVID-19 Era for Malaysia’s Halal Ecosystem

The potential of food terrorism towards halal ecosystem

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