Cadbury Malaysia Porcine DNA Case: Lessons from Crisis Management and Cultural Perspectives

Yu, Cheng Zhen; Chan, Tak Jie

doi:10.47405/mjssh.v5i8.456

Cited by 4 publications

(3 citation statements)

References 6 publications

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“…However, social media serves as a double-edged sword, where the wealth of information can either guide toward the truth or lead to misinformation. Besides its positive content, the other contents often lead to misleading information spreading, such as the prior issue of Cadbury Malaysia Porcine DNA Case (Yu & Chan, 2020) or when certain fast food brands in Indonesia allegedly have pork ingredients (Indonesian Ulema Council, 2021). Even though these two cases responded responsively by the Halal Council, the dissemination of this information is already impactful to society, especially Muslims.…”

Section: Introductionmentioning

confidence: 99%

Understanding Through the Click: How Social Media Guides or Misleads the Issue of Halal Products

Adiani

2024

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The awareness and understanding of Halal issues have significantly increased in recent times due to the prevalent use of social media. Nevertheless, the abundance of information often leads to the guidance of understanding, yet its credibility occasionally remains in doubt. Based on this condition, this study explores the role of social media as a catalyst for driving understanding of Halal issues, alongside its role in spreading misled information and investigating the responses of Muslim individuals to this dynamic. Using a systematic literature review (SLR), this study encompassed an analysis of 20 recent research articles published between 2016 and 2023 that fulfilled the inclusion and exclusion criteria and quality assessment, focusing on the discussion of Halal issues across various social media platforms. The findings reveal multiple insights, notably emphasizing that social media serves as a mediator between religion, the market, and consumption in significant ways, particularly in fostering awareness of Halal products and issues. Moreover, the study sheds light on the sensitivity of Halal issues, which are deeply intertwined with individuals’ beliefs and religiosity, thereby eliciting strong reactions and prompting community resistance even in the absence of confirmed information. In addition to presenting insights, this study identified potential issues that warrant further investigation in future studies. These endeavors are intended to enhance understanding within the field of Halal Studies and provide practical insights for the Halal industry to better understand the needs and perspectives of the Muslim population in the digital age.

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Section: Introductionmentioning

confidence: 99%

Understanding Through the Click: How Social Media Guides or Misleads the Issue of Halal Products

Adiani

2024

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“…There are many cases of adulteration in halal foods for example, in Malaysia pig DNA had been discovered in Cadbury's products [8], [9]. Various methods were employed in halal food and product detection which include Fourier Transform Infrared Spectroscopy, hydroxyproline analysis tool, real-time polymerase chain reaction (PCR), and others [10], [11], [12], [13], [14].…”

Section: Introductionmentioning

confidence: 99%

Pearson Correlation and Multiple Correlation Analyses of the Animal Fat S-Parameter

Ikhwan,

Mansor,

Khan

et al. 2024

TEM Journal

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In specialised food products, the detection and identification of various sources of oils and fats are essential. Consumers are concerned about the adulteration of vegetable oils to avoid health problems and the risk of developing heart disease. There were a few cases where less expensive animal fat, in particular pork fat, was found in halal meals. The limitations of conventional methods for detecting pork in other meats can be overcome with the use of non-destructive methods. This study reveals the feasibility of using the microwave non-destructive testing method to identify animal fats. In the frequency between 8 GHz and 12 GHz, the microwave non-destructive testing method was used to obtain the S-parameters of the chicken, beef, and pork fats in the form of raw, baked, and oil. Single and multiple correlation analyses were then performed to identify the relationship between the animal fats and to differentiate them. The results of the Pearson correlation analysis show that for all animal fats, both raw and baked fat had a higher correlation value, which indicated they have the same or similar features. The different correlation values obtained from the multiple correlation analysis demonstrated that animal fats have distinct features, regardless of whether they are raw, baked, or liquid forms. The multiple correlation analysis is a more suitable technique to detect animal fats compared to the Pearson correlation analysis.

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“…Cadbury was sued RM 100 million in this pork DNA case. Due to this problem, the company was reported to lose $37 million from international sales in ten days (Tieman, 2019;Yu and Chan, 2020).…”

Section: Introductionmentioning

confidence: 99%

Food Company Industry Manager’s Perspective for Food Safety and Halal: Exploratory Study

Proceedings of the International Conference on Industrial Engineering and Operations Management

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Food safety and halal food is important aspect of the food industry. Food safety affects health and food security while halal food complements Islamic law. In the last few years, in various countries, there have been many cases that indicated a lack of awareness when implementing food safety and halal food in food processing companies which in company losses. The purpose of this study is to determine the manager's perspective regarding awareness and implementation of food safety and halal food related to company performance. Case studies were conducted on two food processing companies using a semi-structural questionnaire method. The results of this study indicate that both companies have a high awareness of aspects of food safety and halal food. Food safety implementation is carried out based on international standards (HACCP, GMP, and ISO 22000). Halal food implementation is carried out according to the national standard (Halal Assurance System). Although there are differences in priorities between the two companies regarding food safety and halal, both companies will say that food safety and halal affect performance.

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Cadbury Malaysia Porcine DNA Case: Lessons from Crisis Management and Cultural Perspectives

Cited by 4 publications

References 6 publications

Understanding Through the Click: How Social Media Guides or Misleads the Issue of Halal Products

Understanding Through the Click: How Social Media Guides or Misleads the Issue of Halal Products

Pearson Correlation and Multiple Correlation Analyses of the Animal Fat S-Parameter

Food Company Industry Manager’s Perspective for Food Safety and Halal: Exploratory Study

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