The Brand Semantics Cultural Adaptation Strategies

Glukhova, Olga Vladimirovna

doi:10.22190/jtesap2102193g

Cited by 3 publications

(2 citation statements)

References 4 publications

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“…Such examples vividly characterize the influence of censorship, characteristic of Soviet times. As already mentioned, films and other cultural works of peoples are "bridges of intercultural communication", and, consequently, interpreter are intermediaries of communication between two cultures [9][10][11][12][13]. This relationship has a huge responsibility on interpretersbecause the quality of their work largely depends on how one culture will perceive another.…”

Section: Discussionmentioning

confidence: 99%

Features of translation transformations in film titles as a linguoculturological specificity of the language

Kaneeva

Bagdasaryan

2021

E3S Web Conf.

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The article offers a classification of translation techniques based on the analysis of Russian-language titles of foreign films. The choice of film titles as the research material is due to the greatest complexity of their translation in comparison with other texts. this opens up wide opportunities for studying translation transformations as a reflection of the linguistic and cultural specifics of the language. In the name of any film, linguistic and cultural features are understandable only to a native speaker play an important role. However, some must necessarily be translated into another language, while preserving the originality, attractiveness and capacity. All this forces the interpreter to search for and use translation transformations more actively than when working with other texts. The article deals with various types of transformations associated with the need for linguistic and cultural reinterpretation of the text in the cultural space of the recipient country. The use of linguistic and cultural studies allows us to more fully and accurately convey to the consciousness of perceiver the semantic content of the film, starting with its name, taking into account the inclusion of the translation in the cultural archetypes and codes of the native language.

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Section: Discussionmentioning

confidence: 99%

Features of translation transformations in film titles as a linguoculturological specificity of the language

Kaneeva

Bagdasaryan

2021

E3S Web Conf.

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“…They identified three major strategies: integration, assimilation, and marginalization, with integration and assimilation acting as means to resolve the crisis of social identity. Glukhova (2021) conducted an interdisciplinary study on brand semantics and the cultural adaptation strategies applied when transferring brands to international or local markets [52]. This approach provides a cultural perspective on brand translation studies, facilitating the application of context-based or value-based cultural adaptation strategies.…”

Section: Tourist Cultural Adaptationmentioning

confidence: 99%

The Impact of Consumer’s Adaptation to the Creative Culture of Theme Parks on Review Usefulness

Li,

Dou,

Chen

et al. 2023

Sustainability

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In the era of information overload and repetitive reviews, there has been limited exploration into the influence of consumers’ cultural adaptation to creative symbols in theme parks on the usefulness of online reviews, which is significant for enhancing tourism experiences, targeted marketing, personalized services, and informed tourism choices. This study aims to bridge this gap by examining how cultural adaptation factors interact and impact the review usefulness, and by considering the role of cultural adaptation in simplifying information during consumer decision-making processes. Additionally, the study investigates how consumers’ decision reference points, represented by advanced ticket levels, moderate their attention to attribute consistency when evaluating the review usefulness. A sample of 5929 valid consumer reviews of Disney theme parks from 2019 to 2022 on Meituan.com is analyzed using latent semantic analysis and Tobit regression to test the proposed hypotheses. We find that high symbolic creativity reviews stimulate cultural adaptation and increase attention to service attributes when evaluating review usefulness. Moreover, advanced ticket levels do not moderate the usefulness of extremely negative reviews. However, they do have a moderating effect on the usefulness of extremely positive reviews, with the direction of moderation differing based on the levels of symbolic creativity.

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The use of information technology in teaching a foreign language for specialists of agroindustrial complex

Kaneeva,

Bagdasaryan,

Tyutyunnik

et al. 2024

BIO Web Conf.

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In modern society, the agro-industrial complex plays an important role in the economy of any country. That is why the education and training of specialists in the agro-industrial complex is a priority for the country. The use of foreign materials, technical equipment, and business contacts within the framework of concluding agreements with friendly countries require knowledge of foreign languages. The lack of knowledge of foreign languages is a hindering factor in the development of the agroindustrial sector. Modern technologies provide a huge range of opportunities to improve the level of knowledge of foreign languages. New technologies are becoming part of the educational process. The use of mobile devices in foreign language lessons is an urgent trend in the methodology, which requires new approaches and non–standard solutions. In this regard, there is a need to develop a methodology for using mobile technologies in English language teaching. The article describes the features of the introduction of mobile applications in the organization of students' work in teaching foreign languages. Electronic devices are increasingly being used as tools for education and language learning. As for interactive learning applications, students can use them to improve and control their skills in learning a foreign language. The features of mobile applications and their impact on the educational process are also revealed. Mobile applications are considered as a way of teaching vocabulary and grammar of the English language; the possibilities of practical use of mobile devices are analyzed. The purpose of this study is to review and describe English language learning using mobile applications. The article also deals with advantages and disadvantages while using apps in learning a foreign language, the essence and features of mobile applications in the educational process are considered.

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The Brand Semantics Cultural Adaptation Strategies

Cited by 3 publications

References 4 publications

Features of translation transformations in film titles as a linguoculturological specificity of the language

Features of translation transformations in film titles as a linguoculturological specificity of the language

The Impact of Consumer’s Adaptation to the Creative Culture of Theme Parks on Review Usefulness

The use of information technology in teaching a foreign language for specialists of agroindustrial complex

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