The Impact of Consumer’s Adaptation to the Creative Culture of Theme Parks on Review Usefulness
Shugang Li,
Qian Dou,
Hui Chen
et al.
Abstract:In the era of information overload and repetitive reviews, there has been limited exploration into the influence of consumers’ cultural adaptation to creative symbols in theme parks on the usefulness of online reviews, which is significant for enhancing tourism experiences, targeted marketing, personalized services, and informed tourism choices. This study aims to bridge this gap by examining how cultural adaptation factors interact and impact the review usefulness, and by considering the role of cultural adap… Show more
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