2020
DOI: 10.1098/rsos.201131
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The behavioural challenge of the COVID-19 pandemic: indirect measurements and personalized attitude changing treatments (IMPACT)

Abstract: Following the outbreak of COVID-19 pandemic, governments around the globe coerced their citizens to adhere to preventive health behaviours, aiming to reduce the effective reproduction numbers of the virus. Driven by game theoretic considerations and inspired by the work of US National Research Council's Committee on Food Habits (1943) during WWII, and the post-WWII Yale Communication Research Program, the present research shows how to achieve enhanced adherence to health regulations wit… Show more

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Cited by 28 publications
(23 citation statements)
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“…Cognitive dissonance theory (Festinger, 1957 ) suggests that when individuals notice a discrepancy between their attitudes and behaviors, they are motivated to change one or the other to reduce dissonance or internal conflict. Applied to this situation, when individuals are forced to continue to work in unsafe conditions and potentially expose themselves to COVID-19, they may alter attitudes to perceive this as safer than it is to protect their self-image and reduce dissonance (Fischer et al, 2020 ).…”
Section: Discussionmentioning
confidence: 99%
“…Cognitive dissonance theory (Festinger, 1957 ) suggests that when individuals notice a discrepancy between their attitudes and behaviors, they are motivated to change one or the other to reduce dissonance or internal conflict. Applied to this situation, when individuals are forced to continue to work in unsafe conditions and potentially expose themselves to COVID-19, they may alter attitudes to perceive this as safer than it is to protect their self-image and reduce dissonance (Fischer et al, 2020 ).…”
Section: Discussionmentioning
confidence: 99%
“…As the world is going through the process of “Covidisation”, significant changes in medical, economic, social and behavioural health are expected [ 11 ]. “The Bandwagon Effect” and “The Health Belief Model” play an important role in determining the compliance to these changes even after the flattening of the curve [ 12 , 13 ].…”
Section: Discussionmentioning
confidence: 99%
“…Which elements of cognition change depends on the strength of the commitment of each element. 7 The study conducted by Fischer, et al (2020) is in line with "An Action-Based Model of Cognitive Dissonance Processes" proposed by Eddie Harmon-Jones. A person's behavior is influenced by his cognition.…”
Section: Resultsmentioning
confidence: 87%
“…This is aiming to reduce reduce the spread of the virus. A study by Fischer, et al (2020) shows that attitudes and risk perceptions about Covid-19 can influence health behaviors in general. To restore stability and eliminate dissonance, people seek to change attitudes or make their behavior appropriate.…”
Section: Resultsmentioning
confidence: 99%
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