The Augmented Reality Technology as Enabler for the Digitization of Industrial Business Processes: Case Studies

Bellalouna, Fahmi

doi:10.1016/j.procir.2021.01.124

Cited by 23 publications

(13 citation statements)

References 9 publications

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“…• Augmented Reality usage (AR) (Bellalouna, 2021) (Rauschnabel et al, 2019 • Internet of things (IOT) (Sestino et al, 2020) • A bibliometric network analysis (Krishen et al, 2021) • Blockcian technology in digital era. (Pan et al, 2020)…”

Section: Digital Technologiesmentioning

confidence: 99%

Digital marketing capability: the mystery of business capabilities

Apasrawirote

Yawised

Muneesawang

2022

MIP

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PurposeThis study aims to advance the understanding of digital marketing capability by conducting a comprehensive, systematic review of relevant literature at the firm level.Design/methodology/approachThe study utilizes categorization and contextualization of qualitative methodologies to review the literature, using Scopus databases to collect 57 journals with 143 peer-reviewed papers as the main focus. The research gaps and DMCs were analyzed and synthesized and presented as collective categorization together with the proposed future direction framework.FindingsThis study proposed the relevance of digital marketing capabilities for businesses and the key measurement of business performance. The proposed dimensions of the digital marketing capabilities framework are to identify new research directions for both marketing and IT strands.Originality/valueThis study classify five main different themes in digital marketing incorporating with digital technologies (DTs) era and proposed relevance of digital marketing capabilities for businesses (B2C and B2B) and keys measurement of business performances.

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Section: Digital Technologiesmentioning

confidence: 99%

Digital marketing capability: the mystery of business capabilities

Apasrawirote

Yawised

Muneesawang

2022

MIP

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“…In an industrial environment, VR/AR assistance systems are one of the driving forces of digitalization. [6,18] The rapid development of technical assistance systems is now opening up new areas of application for them. The constant digitalization of our society is conducive to the spread of such systems, so the availability of smartphones in the private sphere in industrialized nations is now taken for granted.…”

Section: Application Of Vr and Ar In Industrymentioning

confidence: 99%

Procedure for the implementation of VR/AR learning scenarios for method training - Presentation of the Assisted Reality Implementation Model (ARIM).

Karcher

Arnold

Prinz

et al. 2022

Preprint

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Virtual - and Augmented Reality (VR/AR) based assistance systems represent a growing technology approach for the sustainable communication of quality methods for further education offers. To create virtual learning environments as standardized and efficient as possible, a uniform approach is required. This paper focuses on the development of the Assisted Reality Implementation Model (ARIM) for the selection of Lean Management and Six Sigma quality methods that are suitable to be taught using augmented and virtual reality learning environments. Furthermore, the ARIM enables meaningful guidance for the implementation of the virtual learning environments, as well as subsequent validation. The model will be applied and evaluated within the research project WILLEN.

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“…Bellalouna F. et al believe that, under the background of “globalization” of digital information, with the development of economy and the renewal of technology, digital technology is involved in the field of art, produces computer graphics and image design works, and then is involved in dynamic film and television and digital interactive design works. After digital technology enters the art field, the boundary between “pure art” and “commercial design” becomes more and more blurred [ 10 ].…”

Section: Literature Reviewmentioning

confidence: 99%

Interpretation of Online Artworks of Digital Art Design in the New Media Environment

2022

Journal of Environmental and Public Health

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In order to realize the interpretation of online artworks, the art design of artworks is studied on the basis of new media digital environment. Through the presentation of digital works, the enhancement of dramatic art appreciation, the balanced display of art appreciation, and the enhancement of digital aesthetic creation, the interpretation of artworks has been successfully completed, which strongly supports the digitization of new media. Art design is to constantly breed an updated online art space and attract and summon more viewers’ new experience, new creation, and new perception so as to trigger and develop new propositions, new exploration, and new atmosphere of new media drama. For the current construction of traditional art design, new media digital technology plays a major role. The transformation of digital technology and Internet media is another “holographic” extension of the human body, which has an extremely strong impact on new media art and comprehensively updated our life, art, and aesthetic concepts. This is not only a revolution of media but also a change of art. At the same time, it is also accompanied by the “expansion” of art theory. What this change ultimately needs to complete is the revolution of media culture that affects the development process of human civilization.

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The Augmented Reality Technology as Enabler for the Digitization of Industrial Business Processes: Case Studies

Cited by 23 publications

References 9 publications

Digital marketing capability: the mystery of business capabilities

Digital marketing capability: the mystery of business capabilities

Procedure for the implementation of VR/AR learning scenarios for method training - Presentation of the Assisted Reality Implementation Model (ARIM).

Interpretation of Online Artworks of Digital Art Design in the New Media Environment

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