2020
DOI: 10.1177/1096348020945370
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The Asian Paradigm in Hospitality and Tourism

Abstract: The emergence of Asian countries, powered by economic growth, has set the stage for Asia’s tourist destinations and hospitality companies to stand out in the global sphere. This study contemplates the shifting center of modern hospitality and tourism gravity toward Asia by implementing the three pillars of capital theory: economic, cultural, and social. The concept of the Asian paradigm was revisited to demonstrate the unique service provision and care for guests that forms the basis for Asian hospitality and … Show more

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Cited by 19 publications
(3 citation statements)
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“…Third diverse from the earlier studies which focus primarily on Western destinations (Yang & Ong, 2020) we focus our study on tourism destinations in two major countries in the East namely Singapore and Malaysia. The process of globalization has given inspiration to many Asian countries of the East to transform Asian culture meaningfully and have combined with Western contemporaneous aspects to encourage tourism and yet upholding the richness of cultural originality, Chon et al (2020). According to the World Travel and Tourism Council Reports, Singapore is a major tourism destination in Asia.…”
Section: Introductionmentioning
confidence: 99%
“…Third diverse from the earlier studies which focus primarily on Western destinations (Yang & Ong, 2020) we focus our study on tourism destinations in two major countries in the East namely Singapore and Malaysia. The process of globalization has given inspiration to many Asian countries of the East to transform Asian culture meaningfully and have combined with Western contemporaneous aspects to encourage tourism and yet upholding the richness of cultural originality, Chon et al (2020). According to the World Travel and Tourism Council Reports, Singapore is a major tourism destination in Asia.…”
Section: Introductionmentioning
confidence: 99%
“…Hofstede (1984) defines culture as "the collective programming of the mind which distinguishes the members of one human group from another" (p. 21). Hofstede's cultural dimension scores have been the most frequently used benchmarks in investigating crosscultural issues in tourism and hospitality (Chen et al, 2019;Chon et al, 2020;Li, 2014). In these studies, country is often used as a proxy for culture, as national culture profoundly influences the way in which individuals establish and maintain relationships and express their perceptions and emotions (Mattila, 2019;Surachartkumtonkun et al, 2013).…”
Section: Introductionmentioning
confidence: 99%
“…It is recognised that the hospitality business is about people (Chon et al 2020). From the smallest enterprise to the largest corporation, organisations are created and designed by people to fulfil human objectives.…”
Section: Introductionmentioning
confidence: 99%