The Analysis of Ease of Use, Trust, and Website Quality towards Purchasing Decision in Lazada.co.id

Abstract

This research aims to find out the impact of ease of use, trust, website quality towards purchasing decision in online trading site "Lazada.co.id". The quantitative research is conducted through the implementation of survey. The data collection techniques used in this study with a questionnaire method is distributed to respondents in Ciamis District who had transaction in Lazada.co.id. The number of the sample gained in this research is the population of Ciamis district with the coverage of 100 respondents. The sampling technique used is non-probability sampling with purposive sampling method. The analysis tool applied in this research is by the use of simple linear Regression and multiple linear regression with SPSS 23. The result of the research indicates that the ease of use, trust, and website quality influenced positive and significance towards purchasing decision partially and simultaneously. In this research, website quality gives stronger influence towards purchasing decision comparing with ease of use and trust.

The Effect of E-WOM, Ease of Use and Trust on Purchase Decisions (Study on Tokopedia Application Users)

“…The ease of use of this technology refers to the individual belief that information technology systems can facilitate their activities without much effort. Some researchers examine the effect of convenience on purchasing decisions with the result that ease affects purchasing decisions (Ardyanto et al, 2015;Suhardi & Taufik, 2018;Pratama et al, 2019). Based on the theory and previous research, the hypothesis in this study is as follows:…”

“…The indirect influence on purchasing decisions through the perception of ease because the more comfortable the technology is used, the more useful it is. Some researches reveal that ease has a significant positive effect on purchasing decisions (Ardyanto et al, 2015;Kore et al, 2018;Pratama et al, 2019;Suhardi & Taufik, 2018).…”

The Study of Customer Satisfaction of Shopee Customers In Malaysia

“…Afshardost et al (2013) defined that consumer discernment about website quality is dependent on highlights in a website address with client's issues, moreover, dazzle of that website. Besides that, it is clarified that measurements of a website quality can be sorted as security, pleasure, data quality, convenience, and administration quality (Suhardi & Taufik, 2018). On the other hand, website quality is characterised as the degree to which a website encourages productive and viable shopping, acquiring and conveyance of products and services.…”

Model Empiris Online Trust Dan Repeat Purchase Pelanggan Terhadap Situs E-Commerce

“…Demikian juga penelitian yang dilakukan (Puspitasari et al, 2013); (Winnie, 2014) dan (Fahmi et al, 2018) yang menunjukkan bahwa kualitas website berpengaruh terhadap loyalitas pelanggan. Beberapa penelitian lain menyimpulkan bahwa Web Quality berpengaruh positif terhadap Repeat Puchase (Afshardost et al, 2013) dan (Suhardi dan Taufik, 2018).…”