The Effect of E-WOM, Ease of Use and Trust on Purchase Decisions (Study on Tokopedia Application Users)

Badir, Mailal; Andjarwati, Anik Lestari

doi:10.24252/minds.v7i1.13715

Cited by 17 publications

(22 citation statements)

References 11 publications

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“…According to the result, the fourth hypothesis should be rejected. Basically, this study support the previous research conducted by (Badir & Andjarwati, 2020). Consequently, this represents that the trust of people (customer trust) does not really influence them to purchase the food in the middle of covid-19.…”

Section: Resultssupporting

confidence: 87%

“…The previous research which was conducted by (Badir & Andjarwati, 2020) that analyze The Effect of E-WOM, Ease of Use and Trust on Purchase Decisions (Study on Tokopedia Application Users) argued that there is significant influence between trust and purchase decision. Therefore, the fourth hypothesis as the follow: H4: There issignificant relations customer trust and purchase decision…”

Section: Purchase Decisionmentioning

confidence: 99%

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The Change of Indonesians Lifestyle Towards Food Purchase Decision During Covid-19 Pandemic

Azmi

Genoveva

2020

ICFBE

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Since the earlier of 2020, Indonesia has been fighting against Covid-19 and currently there have been more than four thousand people infected by Covid-19 per day. This raises fears of all sectors especially in business. All regulations and policies such as social distancing, health protocols, work from home, travel restrictions, and self-isolation at home have been implemented by the government. As a result, all workforce must be reduced in all economic sectors, which causes an increase in the number of unemployed. If schools and offices are closed, some of the populations are influenced to change their life into a healthy lifestyle in order to prevent any disease that will come to them. This case will impact to their trust towards the food-seller and they will decide whether they purchase or not. Hence, this research explains about the influence of the lifestyle towards purchase decision through customer trust as the mediating variable. The variables of this research such as the dimensions of lifestyle (activity, interest, and opinion) as independent variables, purchase decision as dependent variable, and customer trust as the mediating variable. This research is a quantitative research which using SmartPLS 3.0 (Partial Least Square Structural Equation Model). The online questionnaire spread to 171 respondents by snowball sampling. The result show that the positive influence of lifestyle (activity, interest, and opinion) on purchase decision. In additional, the lifestyle positive influence on purchase decision trough trust as the intervening variable. Keywords: lifestyle, customer trust, purchase decision, covid-19.

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Section: Resultssupporting

confidence: 87%

Section: Purchase Decisionmentioning

confidence: 99%

The Change of Indonesians Lifestyle Towards Food Purchase Decision During Covid-19 Pandemic

Azmi

Genoveva

2020

ICFBE

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“…According to data processing results, the quality of electronic services and the building of trust is the core determinant that affects customer retention and engagement when conducting online purchases in an E-Commerce (Badir & Andjarwati, 2020). According to the study findings above, first-time customers' satisfaction has a substantial impact on customer retention.…”

Section: Discussionmentioning

confidence: 93%

E-Service Quality, Customer Trust and Satisfaction: Market Place Consumer Loyalty Analysis

Muharam

Chaniago

Endraria

et al. 2021

Minds

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Why do online customers become loyal in their purchases on e-commerce sites? We examine how e-service quality, trust, and customer satisfaction affect customer loyalty towards purchasing goods and services. The proposed model also investigates the relationships among e-service quality, trust to loyalty, and satisfaction as a mediator that remains underexplored. The sample of this study is 350 millennial respondents as online buyers in Bogor city. PLS-SEM modeling procedure was used to test the proposed research model. We find that the quality of e-service and trust has a significant favorable influence on customer loyalty, and this effect is mediated by customer satisfaction. This study highlights the role of e-commerce producers in gaining loyalty through efficient service offerings and shape positive psychological in online marketing practices.

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“…(2) Researchers are not precisely looking at determining last time app/website usage for Blibli. Based on that weakness, there are some action plan for future research: (1) for next research can use a percentage of 5% regarding to a sample size of respondent so it will be more generalized (2) The research have to have specific range of age (i.e. for further research this can be develop by using Gen Z as primary target for respondent, because this generation will be a huge demography for upcoming yearswhich this have to be captured by ecommerce brand in order to enhance their purchase decisions process through e-commerce), because different generation is different purchase decisions behavior.…”

Section: Conclusion and Suggestionmentioning

confidence: 99%

“…The research model used in this study is a replication research model. The research model used for replication is a research model from a paper entitled The Effect of eWOM, Ease of Use and Trust on Purchase Decision (Study on Tokopedia Application Users) by (Badir & Andjarwati, 2020).…”

Section: Introductionmentioning

confidence: 99%

Effect of eWOM, Ease of Use, Trust on Purchase Decision (Case Study on Blibli.com)

Angel

Natadirja

2021

jm-uika

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<div class="WordSection1">The purpose of this study was to determine: 1) Whether eWOM has a positive effect on purchase decisions, 2) Does Ease of Use have a positive effect on purchase decisions, 3) Does trust have a positive effect on purchase decisions. Data collection in this study was carried out using a questionnaire distributed online to Blibli users. The number of respondents used in this study is 100 respondents. The sampling technique used in this study is non-probability sampling by relying on judgmental sampling. Partial least square-structural equation modeling (PLS-SEM) analysis was performed using the SmartPLS 3.0 program to analyze the data. The findings of this study are that eWOM, Ease of Use and Trust have a positive effect on purchase decisions. The contribution of this research can provide input to the Blibli company to better maintain and manage ease of use, trust and electronic word of mouth so that Blibli users can use Blibli more freely and comfortably so that transactions carried out in Blibli can run more smoothly and safely, which is then will give Blibli an advantage as a player in Internet-based transaction systems because it is a fast paced industries that can change in a matter of time.</div>

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The Effect of E-WOM, Ease of Use and Trust on Purchase Decisions (Study on Tokopedia Application Users)

Cited by 17 publications

References 11 publications

The Change of Indonesians Lifestyle Towards Food Purchase Decision During Covid-19 Pandemic

The Change of Indonesians Lifestyle Towards Food Purchase Decision During Covid-19 Pandemic

E-Service Quality, Customer Trust and Satisfaction: Market Place Consumer Loyalty Analysis

Effect of eWOM, Ease of Use, Trust on Purchase Decision (Case Study on Blibli.com)

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