Model Empiris Online Trust Dan Repeat Purchase  Pelanggan Terhadap Situs E-Commerce

Hafni, Roswita; Hasibuan, Jasman Saripuddin; Muslih, Muslih; Yusnandar, Willy

doi:10.24034/j25485024.y2020.v4.i2.4163

Cited by 4 publications

(5 citation statements)

References 68 publications

(69 reference statements)

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“…Web Quality as indicated through Usability, Information Quality and Service Interaction with customer satisfaction formed through performance, features, reliability, serviceability, aesthetics and reputation image has been running well in the Tokopedia application. According to Hafni, Hasibuan, Muslih, & Yusnandar, (2020) and Tandon et al, (2017), the quality of this website is interpreted as the perception of the overall quality of internet shopping center sites that match the customer's point of view. Meanwhile, according to Bavarsad, Rahimi, & Mennatyan, (2013), a good website has operational quality that allows consumers to carry out e-shopping activities more easily and efficiently.…”

Section: Web Quality (X1) Has a Positive And Significant Effect Direc...mentioning

confidence: 99%

The Effect of Web Quality, Customer Retention and Switching Barrier on Customer Loyalty Through Customer Satisfaction

Haris

2023

Injurity

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Tokopedia is one of the online shopping portals that has existed since 2009 until now the name of Tokopedia is getting bigger and known by many people in Indonesia, but over time and technological developments in Indonesia, more and more of these other online shopping portals have an impact on the variety of choices among the public as other choices and can compare which one is the most value for money to be made the main choice as a means of online shopping. But in the end, not a few of these online shop companies finally decided to close their portals in Indonesia because of the very high competitive level and difficulty in getting loyal customers. Until the peak when the pandemic occurred which reduced the level of people's purchasing power, several online shops began to close their networks in Indonesia. This study aims to determine the effect of web quality, customer retention and switching barrier through customer satisfaction on customer loyalty. The population in this study is employees of PT Solusi Transportasi Indonesia with the number of samples in this study amounting to 100 employees who have become users of the Tokopedia application at least have placed orders. Purposive sampling techniques with data collection are carried out using questionnaires in Gform format which are then processed using SmartPLS 4.0 software using SEM (Structural Equation Modeling) models. The results showed that directly variable X (Quality Web, Customer Retention and Switching Barrier) had a positive and significant effect on variable Z (Customer Satisfaction) but the independent variable or X (Quality Web, Customer Retention and Switching Barrier) had a positive value but not significant to Y (Customer Loyalty), but when variable X (Quality Web, Customer Retention, Switching Barrier) mediated by variable Z (Customer Satisfaction) had results positive and significant

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Section: Web Quality (X1) Has a Positive And Significant Effect Direc...mentioning

confidence: 99%

The Effect of Web Quality, Customer Retention and Switching Barrier on Customer Loyalty Through Customer Satisfaction

Haris

2023

Injurity

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“…Hasil yang diperoleh pada tahapan pengujian hipotesis ketiga tidak didukung oleh temuan penelitian terdahulu yang menungkapkan ketika perusahaan mampu menunjukan utilitarian environmental benefits yang tinggi pada atribut produk yang merek hasilkan maka penilaian dan persepsi konsumen pada sebuah merek akan semakin tinggi [26].…”

Section: Hayu Yolanda Utami Dkkunclassified

Green Brand Inovativeness, Green Knowledge dan Utilitarian Enviromental Benefits terhadap Green Perceived Value

2022

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This study aims to prove and analyze the effect of green brand innovativeness, green knowledge, and utilitarian environment on the green perceived value of MS Glow brand skincare product users in generation Z in Padang City. The object of this research is several generation Z people in the city of Padang who use MS Glow brand skincare products. The sampling technique used is purposive sampling. The data collection process was the distribution of questionnaires conducted by researchers and teams through direct field observations. The data analysis method used is multiple linear regression and t-statistical testing, processed with the help of the SPSS program. Based on the results of the first hypothesis testing, it found that green brand innovativeness had a positive effect on the green perceived value perceived by consumers in Padang City on MS Glow brand skincare. In testing the second hypothesis, it found that green knowledge had a positive effect on green perceived value felt by the Z generation in the city of Padang on a customer using MS Glow skincare products. In the third hypothesis, it was found Utilitarian environmental benefits don’t affect green perceived value felt by the Z generation in the city of Padang on a customer using MS Glow skincare product. In the Simultaneous hypothesis, it found green brand innovativeness, green knowledge, and utilitarian environment had a positive effect on green perceived value felt by the Z generation in the city of Padang on a customer using MS Glow skincare product.

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“…Berdasarkan era digital saat ini, financial tehnology menjadi suatu metode layanan keuangan yang popular (Achadi & Winarto, 2020). Perkembangan internet di dunia, telah memberikan berbagai kemudahan bagi pelaku bisnis karena dapat memperluas jangkauan melalui e-commerce (Hafni et al, 2020). Selain itu, perkembangan dunia internet juga memberikan kemudahan dalam investasi (Wulandari et al, 2017), karena dengan berkembangnya teknologi berbagai bentuk investasi dalam dilakukan hanya melalui telepon pintar yang dimiliki oleh masyarakat luas (Cahya, 2019).…”

Section: Pendahuluanunclassified

“…Hal ini menunjukkan bahwa semakin baik fitur robo advisor akan meningkatkan e-trust pengguna aplikasi Bibit, sedangkan jika fitur robo advisor semakin buruk maka e-trust pengguna aplikasi Bibit akan semakin menurun. Hasil ini sesiai dengan penelitian yang dijalankan oleh(Hafni et al, 2020) yang menyatakan fitur layanan usability website pada e-commerce memiliki relasi positif terhadap e-trust. Hasil uji PLS menunjukkan bahwa e-trust berpengaruh positif dan signifikan terhadap niat menggunakan aplikasi Bibit.…”

unclassified

Peran E-Trust dalam Memediasi Pengaruh Fitur Robo Advisor Terhadap Niat Menggunakan Aplikasi Bibit

Dewi¹,

Warmika

2021

SOSTECH

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Perkembangan teknologi di bidang keuangan telah memberikan kontribusi yang cukup besar terhadap dunia investasi digital. Penelitian ini bertujuan untuk mengetahui peran e-trust dalam memediasi pengaruh fitur robo advisor terhadap niat menggunakan aplikasi Bibit. Penelitian ini dilakukan pada masyarakat di Kota Denpasar. Data dikumpulkan dengan metode kuesioner dan metode pengambilan sampel yang digunakan adalah metode purposive sampling, dengan jumlah sampel 100 orang. Teknik analisis data yang digunakan adalah analisis jalur (path analysist) dengan program software Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa fitur robo advisor berpengaruh positif dan signifikan terhadap niat menggunakan aplikasi Bibit. Fitur robo advisor berpengaruh positif dan signifikan terhadap e-trust pengguna aplikasi Bibit. E-Trust berpengaruh positif dan signifikan terhadap niat menggunakan aplikasi Bibit. E-Trust menunjukkan mediasi yang positif dan signifikan pengaruh fitur robo advisor terhadap niat menggunakan. Berdasarkan hasil tersebut maka untuk meningkatkan fitur layanan robo advisor dapat diimplementasikan dengan cara melakukan pembaharuan terhadap aplikasi Bibit sehingga memiliki fitur yang bervariasi dan dapat mengoptimalkan penggunaan dalam berinvestasi. Aplikasi Bibit dapat meningkatkan e-trust yang diimplementasikan dengan cara selalu melakukan kontrol secara berkala sehingga dapat meminimalisir kesalahan yang terjadi pada sistem.

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Model Empiris Online Trust Dan Repeat Purchase Pelanggan Terhadap Situs E-Commerce

Cited by 4 publications

References 68 publications

The Effect of Web Quality, Customer Retention and Switching Barrier on Customer Loyalty Through Customer Satisfaction

The Effect of Web Quality, Customer Retention and Switching Barrier on Customer Loyalty Through Customer Satisfaction

Green Brand Inovativeness, Green Knowledge dan Utilitarian Enviromental Benefits terhadap Green Perceived Value

Peran E-Trust dalam Memediasi Pengaruh Fitur Robo Advisor Terhadap Niat Menggunakan Aplikasi Bibit

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